Fineline Holdings, Inc. (PINKSHEETS: FNLH): Management's New Strategy to Build Shareholder Equity

KENT, OH--(Marketwire - November 16, 2007) - In an effort to build shareholder equity and increase shareholder value, Fineline Holdings, Inc. (PINKSHEETS: FNLH) has acquired the exclusive option on $125,000,000 of fee simple land and property in the Monarch Cancun Resort Development. This Development will include three (3) Lanny Wadkins designed golf courses and various other amenities. Fineline Holdings, Inc. reserves the right as one of the Managing Partners to purchase, fee simple, the land and hacienda style homes being built in the development or it can act as the Vendor in marketing these units to the general public. Fineline Holdings, Inc. has also arranged the financing for its portion of the buildout on this project.

Monarch Cancun is the premier developer of residential tourism in Mexico.

Our mission is to provide affordable primary and second homes, located in safe, high destination, resort areas in Mexico.

Monarch Cancun is funded by Nevada-based E-Sol International Corp., (ESIT) a publicly traded company on the OTC, with a market capitalization in excess of $300-million. For more information on Monarch Cancun Resort Development please visit their website at www.monarchcancun.com

Safe Harbor Statement

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.