SOURCE: ExtendMedia

 

BOSTON, MA--(Marketwire - August 6, 2008) - Executives from ExtendMedia Corporation, a provider of digital content services software, will moderate a panel at Building Blocks 2008, produced by Digital Hollywood, Inc. and the CEA Consumer Electronics Association, titled "IPTV and Internet TV Connectivity." In addition, ExtendMedia will participate in a panel discussion, "Delivering Video Programming."

Director of Marketing Jordy Koski will moderate the panel, "IPTV and Internet TV Connectivity - Broadband, the TV, the Set-Top, the Server - Enabling Advanced Services - Content and Advertising." This panel will cover the integration of the TV experience with new consumer technologies including broadband and mobile devices on Wednesday, August 6th at 3:50 PM. Attendees will learn:

--  The definition of personalized television and the current
    technological advances that are leading the way
--  The roles technology providers, content providers and consumer
    electronics manufacturers play in the evolving broadband ecosystem
--  The technology challenges and/or needs for broadband video success
--  Where the broadband video market is headed
    

Chris Gardner, Chief Marketing Officer for ExtendMedia, will participate in the panel, "Delivering Video Programming - Streaming and Live Broadband and Mobile: The Next Consumer Entertainment and Information Experience," on Wednesday, August 6th at 3:50 PM. Panelists will discuss how to better utilize online video for websites, social networks and blogs. Attendees will learn:

--  Best practices when beginning an online video initiative
--  Future predictions for the online video market
    

To learn more about ExtendMedia, please visit Booth #12 at Building Blocks 2008 or www.extend.com.

About ExtendMedia Corporation

ExtendMedia's digital content service delivery platform offers unrivaled flexibility and versatility to create, control and securely deliver high-quality digital media content across broadband, TV and mobile devices in both paid media and ad-supported formats. Headquartered in Boston, Mass., ExtendMedia powers initiatives for innovative communications and media companies including: AT&T, Bell Canada, Cablevision, Hewlett Packard, NBC and SHOWTIME. For more information, please visit us at http://www.extend.com.

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