February 14, 2008 03:10 ET
Ericsson launches new multimedia solution that gives consumers a new communication experience
STOCKHOLM, SWEDEN--(Marketwire - February 14, 2008) -
Ericsson (NASDAQ: ERIC) launched the Ericsson Multimedia Communication
Suite (MCS) - bringing to consumers popular services they already
enjoy on the Internet in a new and enhanced mobile way. The intuitive
user interface will be integrated into selected new Sony Ericsson
devices such as the W760.
With the Ericsson MCS, mobile operators will be able to offer their
customers a suite of attractive services. Consumers will be able to
access new and existing services from the address book - with an
interface including rich presence functionality such as avatars,
photos and personal free text. The solution also keeps track of
friends and their applications so consumers will always see who is
available for different applications. The user has full control over
what type of information is available.
The Internet has evolved from being mainly information and content
oriented to becoming more communication and people related. Through
extensive consumer research done by Ericsson ConsumerLab in Europe,
Asia and USA, there are clear signs that communication services on
the Internet, like communities, blogs, instant messaging etc, are
also demanded in a mobile context. Our study shows that enriched
communication services like chat, sending files and presence on the
mobile phone, are of very great interest to consumers.
The intuitive user interface integrates new MCS applications such as
chat and file transfer smoothly with existing voice, video call, SMS
and MMS services. Having all contacts and services available through
one presence-enabled address book creates a feeling of being closer
to friends and family. This stimulates new types of spontaneous
communication using both existing and new services. Ericsson has
learned from its consumer research that today's communication is
about so much more than just making announcements: it has evolved
into the sharing of everyday experiences. Presence alone with
personal messages and avatars will be of great interest to many
consumers supporting everyday sharing of experiences.
Claes Ödman, head of Multimedia Solutions, Business Unit Multimedia
at Ericsson, says: "We see from studies that the communication
patterns are changing, messaging type of services is dominating and
the demand for enriched communication is here. With our Multimedia
Communication Suite we can take the consumer experience one step
further, making it easier with intuitive interface and allow people
to communicate in a richer way."
Ericsson MCS will initially be available for selected Sony Ericsson
feature phones. In Barcelona the MCS solution will be demonstrated
live on popular Sony Ericsson phones. The MCS is built on IMS
architecture and is aligned with the industry initiative Rich
Communication Suite (RCS) that aims for broad industry
interoperability and acceptance by utilizing standardized IMS service
features. RCS is a group of key operators, infrastructure and device
vendors comprised of Orange, Telecom Italia, Telefónica, TeliaSonera,
Ericsson, Nokia Siemens Networks, Nokia, Sony Ericsson and Samsung,
who have joined in an effort to facilitate the evolution of mobile
communication toward rich communication.
Ericsson is the world's leading provider of technology and services
to telecom operators. The market leader in 2G and 3G mobile
technologies, Ericsson supplies communications services and manages
networks that serve more than 185 million subscribers. The company's
portfolio comprises mobile and fixed network infrastructure, and
broadband and multimedia solutions for operators, enterprises and
developers. The Sony Ericsson joint venture provides consumers with
feature-rich personal mobile devices.
Ericsson is advancing its vision of 'communication for all' through
innovation, technology, and sustainable business solutions. Working
in 175 countries, more than 70,000 employees generated revenue of
USD 27.9 billion (SEK 188 billion) in 2007. Founded in 1876 and
headquartered in Stockholm, Sweden, Ericsson is listed on the
Stockholm, London and NASDAQ stock exchanges.
For more information, visit www.ericsson.com or www.ericsson.mobi
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Media Relations
Phone: +46 8 719 69 92
E-mail: press.relations@ericsson.com
Press release PDF: http://hugin.info/1061/R/1191412/240092.pdf
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