February 11, 2008 02:35 ET
Ericsson and FIFA sign multimedia solution agreement
STOCKHOLM, SWEDEN--(Marketwire - February 11, 2008) -
Ericsson (NASDAQ: ERIC) and FIFA have signed a global agreement
where
FIFA will use Ericsson's content management and service delivery
platforms to enable its broadcaster and telecom content licensees
to
propose a mobile content offer based on FIFA events in 2009 and
2010.
FIFA, the world governing body of football, will use Ericsson's
platform to allow broadcasters and telecom operators worldwide to
deliver compelling content offers based on different FIFA events.
The
offers range from basic information-based to advanced mobile TV
and
video solutions.
Ericsson's platform and services are configured to meet the needs
of
telecom operators and media companies and other service providers
acting in the marketplace.
Carl-Henric Svanberg, President and CEO of Ericsson, says: "We are
very pleased to work with FIFA in enabling them to give football
fans
all over the world, the opportunity to watch their favorite game
on
their mobile phones. It shows our commitment to develop products
and
solutions that extend the attractiveness and availability of
multimedia services both to operators and media companies."
FIFA Secretary General Jérôme Valcke, says: "We are working hard
to
make our football content available to as many people as possible,
on
as many platforms as possible. We trust that Ericsson's expertise
and
wide geographical reach will give our licensees a good opportunity
to
bring the excitement and action of various FIFA competitions to
the
mobile phones of fans all over the world."
Ericsson is the world's leading provider of technology and
services
to telecom operators. The market leader in 2G and 3G mobile
technologies, Ericsson supplies communications services and
manages
networks that serve more than 185 million subscribers. The
company's
portfolio comprises mobile and fixed network infrastructure, and
broadband and multimedia solutions for operators, enterprises and
developers. The Sony Ericsson joint venture provides consumers
with
feature-rich personal mobile devices.
Ericsson is advancing its vision of 'communication for all'
through
innovation, technology, and sustainable business solutions.
Working
in 175 countries, more than 70,000 employees generated revenue of
USD 27.9 billion (SEK 188 billion) in 2007. Founded in 1876 and
headquartered in Stockholm, Sweden, Ericsson is listed on the
Stockholm, London and NASDAQ stock exchanges.
For more information, visit www.ericsson.com or www.ericsson.mobi
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Media Relations
Phone: +46 8 719 69 92
E-mail: press.relations@ericsson.com
About FIFA
For more than 100 years, the Fédération Internationale de Football
Association, founded on 21 May 1904 in Paris and better known as
FIFA, has continued to provide the essential leadership role to
the
international football family. Headquartered in Zurich,
Switzerland,
the eighth FIFA President, Joseph S. Blatter guides the
organisation
today with a commitment to the evolution of FIFA as a modern and
dynamic association. The basis of the world's football family is
formed by FIFA's members. From the founding seven, the family has
today grown to 208 affiliated football associations, also
organised
into six confederations spanning the globe.
FIFA's worldwide activities go well beyond its various
competitions,
such as the world's biggest single-sport event, the FIFA World
Cup™. In football development projects such as the FIFA GOAL
Programme as well as in corporate social responsibility activities
(including the Football for Hope movement to support through
football
social and human development) FIFA makes material, financial and
promotional contributions to develop the game and make the world a
better place. For the Game. For the World. To find out more about
FIFA and its initiatives please check out www.FIFA.com
PDF Press release: http://hugin.info/1061/R/1190040/239447.pdf
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