Eloqua Delivers the Industry's First Open Web Services Application Programming Interface for Marketing Automation

VIENNA, VA--(Marketwire - August 26, 2008) - Eloqua, the leading supplier of automated demand generation applications and expertise for business-to-business (B2B) marketers, today announced the Eloqua Web Services Application Programming Interface (API), the industry's first Web Services API for marketing automation. This release further extends the flexibility, functionality and ease-of-use of Eloqua's demand generation applications. Using the Eloqua Web Services API, organizations can now quickly and easily integrate any application, service or non-standard Customer Relationship Management (CRM) system with their Eloqua solution. This functionality complements Eloqua's long-standing and seamless integration with leading CRM systems, including Salesforce.com, Siebel On-Demand and Microsoft CRM.

Eloqua's Web Services API is the only Web services solution for marketing automation that has been developed with a pure simple object access protocol (SOAP) API. This enables Eloqua's customers and partners to integrate the Eloqua Conversion Suite, the industry's leading family of integrated demand generation applications, into any business application or service.

"Eloqua's Web Services API will make it even easier for customers to maximize the value and utility of their marketing automation solutions," said Suaad Sait, CEO of ReachForce. "The seamless integration between ReachForce's role-based data services and Eloqua's demand generation applications provides our joint customers with the highest quality solution to build and execute results-driven multi-channel marketing campaigns."

Web services provide significant benefits for businesses that need the ability to extract and leverage vast amounts of data from disparate enterprise applications, scattered data sources and incompatible computing platforms. Speed of deployment, ease of integration and ongoing manageability are key to the success of Web services application integration efforts. Eloqua's ability to offer standards-driven interoperability in an open environment provides companies with the ability to deliver high-value marketing automation services to users worldwide. Forthcoming enhancements to the Eloqua Web Services API will open up the possibilities even more, ultimately allowing developers to leverage Eloqua's marketing platform to automate standard marketing processes, connect to external data sources, and augment and clean customer and prospect lists.

"Eloqua is fully committed to a broad and deep Web services strategy in order to enable the integration of best-of-breed capabilities and applications for marketing automation," said Steven Woods, CTO of Eloqua. "Our ability to speed the cost-effective development and integration of Web services within and across applications will provide a measurable value to our customers and partners alike."

About the Eloqua Conversion Suite

Eloqua Conversion Suite, available in Enterprise, Team and Express editions, meets the needs of a wide range of businesses, from small companies to global enterprises. It is the industry's leading family of integrated demand generation applications for businesses that expect measurable results from their marketing efforts. An on-demand solution, Eloqua automates and integrates the key marketing and sales functions of email, direct mail, prospect profiling, website analytics, campaign analytics and sales force automation to improve the quality and quantity of sales leads, eliminate waste and accelerate the entire selling process.

About Eloqua

Eloqua is the leading provider of demand generation applications and best-practice expertise for business marketers. Our mission is to make our customers the most effective marketers on Earth. Thousands of customers from businesses like Administaff, Aon, Cognos, Dow Jones, Seagate and Sybase rely on Eloqua's products and services to execute, automate and measure programs that generate revenue. By using Eloqua to integrate key marketing and lead management processes and read their buyers' Digital Body Language™, these customers improve the quality and quantity of sales leads, increase efficiency and accelerate the selling process. Eloqua is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, please call 866-327-8764 or email demand@eloqua.com.