SOURCE: Element 21 Golf Co.

 

TORONTO--(Marketwire - January 13, 2009) - Element 21 Golf Company (OTCBB: ETGF) (FRANKFURT: BJQ), the leading manufacturer of advanced Scandium Alloy golf and biofiber fishing equipment, announced today that it is has become a title sponsor of the Professional Angler Association (PAA) Tournament Series in 2009 with options to extend Major Title sponsorship until 2012.

The Carrot Stix PAA Tournament Series is a three-event competition that will present individual competition format among the best anglers from all professional levels for the first time in history. This is North America's third high stakes professional bass competition with FLW and Bass Elite Tours.

Carrot Stix™ PAA Tournament will showcase the best known names and faces among the Professional Anglers and new products and technology from E21 followed by other sponsors. The Carrot Stix™ PAA Tournament includes three events in 2009 followed by (TTCB) Toyota Texas Bass Classic Championship finalizing the series.

January 15 - 17 Lake Toho, Kissimmee, FL
April 9 - 11 Neely Henry, Gadsden, AL
October 8 - 10 Toledo Bend, Hemphill, TX

These events are televised on Versus and WFN, are available to over 40 million households in the USA and draw significant interest from the professional and amateur anglers. Additional information can be found on www.fishpaa.com.

The world's most accomplished bass fishing stars have signed up for the first season that will put them on the road to the Toyota Texas Bass Classic, on Lake Conroe, TX in October of "09." The 2009 Carrot Stix PAA Tournament Series presented by Phoenix Boats will begin the inaugural year at Lake Toho on Jan 15-17. The title sponsorship by Carrot Stix couples the progressive rod manufacturing company with the most progressive format in fishing competition, a tournament series owned by the professional anglers themselves.

"We are very pleased to be the Title Sponsor of The Carrot Stix PAA Tournament Series. In fishing, this tour is the fishing equivalent to the FedEx Cup in golf. The caliber of the anglers and the consumer interest these events attract gives Element 21 and the Carrot Stix™ exceptional national exposure. Our main focus is to provide marketing support to the big box stores like BassPro that have begun sales of our products and revised their expectations for Carrot Stix sharply upwards, notwithstanding tough economic climate," said Nataliya Hearn, President and CEO of E21.

Nigel Da Costa, Marketing Manager of E21 Sports says, "The Carrot Stix is the hottest fishing rod on the market today, so partnering with the PAA was a simple decision for us. Combining our leading edge technology with the PAA who boasts the world's best anglers is truly a win-win situation. We look forward to working with the PAA as we both continue to grow and build the future of the fishing industry."

PAA Pro Angler, Russ Lane echoes the thoughts of Nigel Da Costa. "The E21 Carrot Stix/PAA partnership shows the endless commitment of E21 to do their part in enhancing the future of our sport. It has been a dream of The Professional Anglers Association to combine the best of the prestigious FLW and BASS Elite tours and place them in a tour level competition with a major world championship finale. Winning a 2009 Carrot Stix PAA Tournament Series event will provide some major bragging rights! Thanks to E21 for their vital role in putting together what some believe will be the toughest competition ever," said Lane.