June 29, 2010 09:00 ET

Dyyno Empowers Businesses to Leverage Facebook's Viral Effect for Live Events

Facebook Platform Dovetails With Dyyno's P2P Video Distribution

PALO ALTO, CA--(Marketwire - June 29, 2010) - Dyyno, the breakthrough online video distribution platform, today introduced the first free Facebook application for businesses that want to produce, distribute and monetize video for marketing and promotional efforts. The Dyyno Live Video Streaming App on Facebook offers a free, scalable and easy-to-use solution that allows businesses to offer high-quality live streaming and on-demand video through Facebook.

Businesses and communities -- including content publishers, sports organizations, churches, politicians, consumer brands, event management organizations and many others -- can leverage the Dyyno Live Video Streaming app on Facebook. These businesses can now monetize video assets through utilizing in-stream advertisements and, for the first time, share these video assets on Facebook without having to upload the content to the site, allowing businesses to remain in control of video content. Instead, businesses can create an external Dyyno channel in the cloud and control their video content outside the social networking site. In addition to the Facebook app, Dyyno now supports Facebook's social graph by including the "Like" and "Share" buttons on its channel pages for businesses, allowing their viewers to share content with their friends on Facebook.

"Businesses can not only increase viewership and monetize video content through the Dyyno Facebook app, but also improve engagement among fans and viewers by playing high quality live and on-demand videos within Facebook," said Raj Jaswa, CEO & President, Dyyno. "With the Facebook platform, video views can go from 100 to 100,000 to millions in literally minutes; only a P2P video distribution platform like Dyyno can support that kind of scale."

The Dyyno Live Facebook app is an extension of Dyyno's breakthrough online video distribution platform that enables businesses and communities to share video, audio and applications instantly. Powered by patent-pending Hybrid Reliable Streaming (HyReS™) technology, the solution supports video quality up to 1080p Full HD, yet is easy-to-use and seamlessly scales from 1 to 100,000 concurrent viewers per webcast stream without any IT expertise or provisioning. The platform manages the entire online video lifecycle, from content capture through eventual monetization, at a price that's lowest in the marketplace. 

With over 500 beta users of the new application on Facebook and more than 100,000 registered users of its platform, Dyyno is rapidly accelerating the use of live video on the Internet. To download the Dyyno Facebook app, click here.

About Dyyno
Dyyno provides the breakthrough online video distribution platform that allows anyone to instantly share live video and rich media with an audience ranging from small groups to massive numbers of viewers. Dyyno's reliable and brandable online video platform enables individuals, small and medium businesses (SMBs), communities, and large businesses to instantly share video and multimedia without IT involvement and for 10 times less cost than traditional solutions. Founded in 2007 and backed by Artiman Ventures and Startup Capital Ventures, the Palo Alto, Calif.-based company has a world-class technical team with video and networking expertise in Stanford P2P multicast. For more information, visit www.dyyno.com.

Dyyno and HyReS are trademarks of Dyyno. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.