June 04, 2008 09:00 ET

Dynamic Response Group Expands Operations to Service Hispanic Community Pharmaceutical and Medical Needs

Alarming Increase in Type 2 Diabetes Among Hispanics Leads to Launch of Subsidiary, Medico Express, Inc.

MIAMI, FL--(Marketwire - June 4, 2008) - Dynamic Response Group, Inc. (OTCBB: DRGP), a leading innovator of strategic marketing solutions, today announced that it has started Phase I of its direct-to-consumer business plan for its new subsidiary Medico Express, Inc., which will become a licensed durable medical equipment provider.

Medico plans to be a provider of direct-to-consumer Medicare reimbursed medical products focused exclusively on chronic diseases afflicting the rapidly growing Hispanic community in the United States, Puerto Rico and the Virgin Islands. It is the only company positioned to serve this growing market segment as a direct-to-consumer Medicare provider on a national level.

"DRG is uniquely equipped with the targeted marketing expertise and operational capabilities to provide a valuable service to this growing and largely underserved Hispanic population," explained Melissa K. Rice, CEO of Dynamic Response Group. "We are working with experts in the field to ensure that we reach our goal of providing convenience and quality of service to these individuals, so that they can get back to living their lives."

Medico is committed to identifying critical care products that improve its customers' quality of life, and delivering these products directly to their homes in a timely manner as prescribed by their primary care physicians. The Company will make Medicare and Medicaid fully accessible to the Hispanic community by eliminating the perceived bureaucratic roadblocks, upfront payment considerations and legitimate language barriers for obtaining benefits for the elderly and disabled.

In Phase II, DRG plans to leverage its core competencies to develop and implement a multi-channel strategy for Medico Express; it will combine the establishment of relationships with affinity groups, healthcare providers and community outreach programs, and will position Medico to achieve significantly higher rates of penetration at a significantly cheaper rate than its Anglo counterparts, while simultaneously providing an important social benefit to its client base. The Company will be testing the program on Univision, Telemundo and Telefutura in key Hispanic Medicare consumer markets.

About Medico Express, Inc.

Medico Express, Inc will be a uniquely positioned provider of direct-to-consumer Medicare reimbursed medical products focused exclusively on chronic diseases afflicting the rapidly growing Hispanic community in the United States, Puerto Rico and the Virgin Islands. Medico is the only company positioned to serve the U.S. Hispanic healthcare market as a direct-to-consumer Medicare provider on an authentically national level. The Company's current focus is to begin the distribution of products for the treatment of Type II diabetes specifically because of its disproportionate impact and increasing diagnosis rate within the US Hispanic population, noting a higher rate of incidence than among non-Hispanic whites. Type II diabetes was also targeted because of its unique status within the Medicare reimbursement regime and because of its high degree of correlation to other chronic conditions such as high blood pressure and heart disease. These other conditions represent considerable future market potential that will allow Medico to efficiently scale its model by leveraging its client base and infrastructure.

About Dynamic Response Group, Inc.

Dynamic Response Group, Inc. ("DRG") is a leading innovator of strategic marketing solutions. The Company leverages its vast knowledge of its customers to create, develop and market innovative products and services that build brand awareness and drive sales across large national and international consumer audiences. The foundation of the Company is its direct response TV (DRTV) and Internet advertising business, which has produced many highly effective products including: ProCede™, a hair thickening system for men; Riddex, a pest control product; "Backyard Drills with Bill Parcells," a DVD series for fathers and sons; and "The Legends of Soul," a DVD series of current day concerts of classic soul artists. The Company has also signed an exclusive three year deal to market The Official NASCAR Members Club to the over 75 million estimated NASCAR fans in the US.

Forward-Looking Statements

Except for historical information contained herein, the statements in this release are forward-looking statements that are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. The above information does not guarantee any successful closing of new business. No assurances can be given that any projections related to gross revenues or profit margins will be realized. Forward-looking statements involve known and unknown risks and uncertainties that may cause the company's actual results in future periods to differ materially from forecasted results. Such risks and uncertainties include, but are not limited to, market conditions, competitive factors, the ability to successfully complete additional financings and other risks.