SAN FRANCISCO, CA--(Marketwire - January 27, 2009) - Draftfcb San Francisco announced today that it has hired new media guru Cricket Wardein to lead the agency's EA Games and Kikkoman teams as senior vice president, account director. For Wardein, this is a homecoming of sorts; she previously served as vice president of integrated marketing from 1998-1999 at FCB, during which time she helped pioneer the agency's online marketing practice.

Wardein's 15+-year career includes working with and for some of the world's most innovative organizations and brands including Yahoo! and Gap.

During her six years at Yahoo!, Wardein held several key senior marketing positions including director of marketing for Music, Personals, and the Yahoo! brand team. In her final year at Yahoo!, she was appointed the interim chief marketing officer in Australia and New Zealand.

Prior to joining Draftfcb San Francisco, Wardein most recently worked at Popular Media, a viral marketing company, where she served as senior vice president leading more than 60 accounts in the social marketing space. Among her many responsibilities, Wardein helped clients increase their online viral sharing and identify key influencers.

"Cricket represents the future of marketing," said Dominic Whittles, president of Draftfcb West Coast. "She is curious, smart, a risk taker, passionate about new media and has a first-hand understanding of the business behind the marketing."

About Draftfcb

Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on Ideas™. With more than 130 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, holistic marketing communications organization to operate against a single P&L, and it places equal emphasis on creativity and accountability. The Draftfcb network spans 99 countries, with more than 9,600 employees worldwide, and is part of the Interpublic Group of Companies (NYSE: IPG). For more information, visit www.draftfcb.com.