SOURCE: Dover Saddlery
August 11, 2008 16:11 ET
Dover Saddlery Announces Grand Opening of First Georgia Store
LITTLETON, MA--(Marketwire - August 11, 2008) - Dover Saddlery Retail, Inc., a wholly owned
subsidiary of Dover Saddlery (NASDAQ: DOVR), will celebrate the Grand
Opening of its new store in Alpharetta, Georgia, during the weekend of
October 10-12, 2008. Celebrations will begin with a ribbon-cutting
ceremony at 9 a.m. on Friday, October 10.
Equestrians will discover a sparkling new store beautifully merchandized
and brimming with the finest brands of riding apparel, tack and horse care
supplies. There will be Grand Opening Specials throughout the store and a
free drawing to win a $500 Dover Saddlery shopping spree. Riders can be
measured for custom boots and coats or arrange to take home a new saddle
for a test ride. Representatives from leading equestrian brands, as well
as Dover Saddlery Product Advisors, will be on hand to answer questions,
provide advice and give away prizes or free samples!
"We look forward to opening our first store in Georgia and serving the
Atlanta area," said Stephen L. Day, president and CEO of Dover Saddlery.
"I enjoy seeing the reaction of our customers when they first enter our
stores, smell the leather and see the incredible array of products. When I
see that positive reaction I know that we have achieved our goal of
creating an outstanding retail shopping experience for avid equestrians!"
Store hours during the Grand Opening weekend are 9 a.m. to 9 p.m. on Friday
and Saturday and 11 a.m. to 6 p.m. on Sunday. The store is located in the
Stonewood Village Shopping Center on 670, North Main Street in Alpharetta.
For map and directions please visit www.DoverSaddlery.com.
About Dover Saddlery, Inc.
Dover Saddlery, Inc. (NASDAQ: DOVR) is a leading multichannel retailer of
equestrian products in the United States. Founded in 1975 in Wellesley,
Massachusetts, by United States Equestrian team members, Dover Saddlery has
grown to become The Source® for equestrian products. Dover offers a broad
and distinctive selection of competitively priced, brand-name products for
horse and rider through catalogs, the Internet and company-owned retail
stores. Dover Saddlery, Inc. serves the English rider and through Smith
Brothers, the Western rider. The Source®, Dover Saddlery® and Smith
Brothers® are registered marks of Dover Saddlery: For more information,
please call 1-978-952-8062 or visit www DoverSaddlery.com.
Notice Regarding Forward-Looking Statements
This press release includes "forward-looking statements" within the meaning
of section 27A of the Securities Act of 1933, as amended, and Section 21E
of the Securities Exchange Act of 1934. All statements other than
statements of historical fact included in this press release regarding the
Company's strategies, plans, objectives, expectations, and future operating
results are forward-looking statements. Although Dover believes that the
expectations reflected in such forward-looking statements are reasonable at
this time, it can give no assurance that such expectations will prove to
have been correct.