SOURCE: Dixie Lee Industries
Dixie Lee Kick Starts Expansion, Opens New Franchise in Montreal
DALLAS, TX--(Marketwire - December 6, 2007) - Dixie Lee International Industries, Inc.
(
"We are particularly excited about our expansion in the Montreal area," says Joe Murano, Dixie Lee's CEO. "With a master franchisee signed and a vision of more units soon to follow, Dixie Lee is sure to become a household name in this area in the next few years."
Master franchisee Alain Ouellette, of Montreal, opened his first location in Mascouche, a northern suburb of Montreal. The opening marks the first of many restaurants the franchisee plans on opening within the few years. Containing approximately 5,000 square feet and 125 seats, the new Dixie Lee Restaurant is currently one of the largest stores in the system.
"Dixie Lee is the perfect chain to expand in this area -- great food, great branding, extremely simply to operate. I'm already hearing that people are driving 60 miles to eat the chicken," said Alain Ouellette, Franchisee. "I eventually plan to open other locations in Montreal as well."
About Dixie Lee
The Dixie Lee brand name started with the opening of the first Dixie Lee
Chicken & Seafood restaurant in 1964 in Belleville, Ontario, Canada.
Building on an old Louisiana chicken recipe, the Dixie Lee name has grown
to include subsidiary and affiliated companies accounting for more than 80
branded restaurants open and more than 20 in development. Dixie Lee
restaurant concepts include full service, fast casual and take-out. Dixie
Lee International Industries, Inc. (
Forward-looking statements in this release are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks, and uncertainties and actual results could differ from those discussed. This material is information only and is not an offer or solicitation to buy or sell the securities.

