Diamond Estates Wines & Spirits Ltd.

Oct 06, 2008 11:00 ET

Diamond Estates Wines & Spirits Ltd.: 20 Bees Becomes Official House Wine at Niagara Falls Casinos

NIAGARA-ON-THE-LAKE, ONTARIO--(Marketwire - Oct. 6, 2008) - On October 6th, visitors to the Niagara Fallsview Casino and Casino Niagara will begin seeing stripes, black and yellow stripes that is. Murray Marshall, President & CEO of Diamond Estates Wines & Spirits Ltd. is pleased to announce his company's 20 Bees Chardonnay & Cabernet Merlot were selected as the new house wines in both Niagara casinos.

"We're thrilled with the opportunity to provide our local casinos with two wines that truly reflect the terroir of Niagara through our 20 Bees wines", declared Marshall. The wines, a Chardonnay and Cabernet Merlot underwent a number of tastings by casino officials before a final decision was made. "These wines were crafted to reflect the fruit forward style of winemaking that 20 Bees has become known for" said Thomas Green, V.P. Winemaking for Diamond Estates.

The 20 Bees Chardonnay is an easy drinking, crowd pleasing wine displaying crisp notes of green apples, peaches and Bosc pears that intermingle with subtle hints of butterscotch.

The 20 Bees Cabernet Merlot is a blend of Cabernet Sauvignon (45%), Merlot (30%) and Cabernet Franc (25%) which come together to reveal rich flavours of black cherries, raspberries and slight notes of spicy oak. This Cabernet Merlot is very lightly oak aged so the fresh fruit characteristics in the wine may be preserved.

The sleek 20 Bees black and yellow wine bottles can now be spotted at various bars throughout the two casinos. Both the 20 Bees Chardonnay and Cabernet Merlot are food friendly wines that can also be enjoyed for sipping on their own.

In addition to the 20 Bees house wine listing, both casinos will feature other brands from the Diamond Estates portfolio including their own EastDell Estates Niagara wines and imported wines and spirits from around the world.

Diamond Estates Wines & Spirits Ltd. is an award-winning wine and spirits distribution and marketing agency for various international brands across Canada. Since inception, the company has grown to become one of Canada's top agencies representing some of the most compelling domestic and international beverage alcohol brands in today's marketplace. Since July 2008, Diamond Estates has invested over $20 million in the domestic wine industry through acquisitions, positioning it as one of Ontario's top five wine producers.

For more information about Diamond Estates Wines & Spirits or 20 Bees Winery, please visit www.diamondwines.com or www.20bees.com.

For more information, please contact

MEDIA CONTACT:
Diamond Estates Wines & Spirits Ltd.
Fiona McIntosh
(905) 562-5685 x221
Email: fmcintosh@diamondwines.com
Website: www.diamondwines.com