Dialight Chooses Conductor Searchlight to Achieve Rapid Market Expansion Through SEO

NEW YORK, NY--(Marketwire - February 1, 2011) -  Dialight, the leaders in LED lighting technology, is achieving faster brand awareness in new markets by optimizing their natural search presence with Searchlight. This leading enterprise SEO platform empowers top brands to maximize the traffic potential of natural search. With consistent but limited SEO success in the past, Dialight has chosen Searchlight over other SEO solutions to help them scale and grow brand recognition in new markets.

"Natural search is our most important marketing channel," said Michael Schratz, Director of Marketing at Dialight. "Our SEO goals are highly aggressive and Searchlight is the only platform available that can help us achieve natural search success."

Dialight will utilize the Searchlight SEO platform to:

• Expand SEO programs into new markets with a scalable enterprise grade platform able to manage limitless volumes of keywords.

• Provide in-depth keyword on-page and off-page analysis to focus on what are the most important actionable tactics for maximum SEO ROI.

• Set defined goals, measure and report SEO success for complete visibility across the organization into natural search.

"Searchlight is helping hundreds of companies make SEO a successful marketing channel," said Seth Besmertnik, CEO of Conductor. "Like many other companies Dialight recognized Conductor as the only solution able to support expansion through natural search."

About Conductor Searchlight
Conductor Searchlight is the leading SEO solution for marketers who want to take control of their brand's search rankings and grow natural search traffic. Searchlight collects and analyzes endless amounts of data so marketers can easily identify challenges in their strategy and improve their search ranking. Searchlight makes it possible for marketers to scale and manage natural search like any other marketing program, monitor their competitive market share and continually improve their SEO program. Leading brands such as Monster.com, Siemens, Toys "R" Us, Autodesk and GE rely on the company's technology solutions and expert team to continually measure and improve their natural search traffic and revenue.
For more information visit: www.conductor.com/searchlight
Follow Conductor on Twitter: @conductor.

About Dialight
Dialight (LSE: DIA.L) defines the current state of LED lighting technology with continuous innovations in light output, efficacy and reliability for their complete line of high-specification lighting fixtures specifically designed for industrial, commercial, hazardous location, transportation & infrastructure applications. These results are directly related to the company's ongoing commitment to advancing solid-state lighting products that vastly reduce maintenance, improve safety, ease disposal, and are more environmentally friendly -- thereby helping to reduce CO2 emissions, the dominant GHG contributor to global warming. The company is headquartered in the UK with operations in the USA, UK, Denmark, Germany and Mexico. More information about the company, its LED products and solid-state lighting technologies can be found at www.dialight.com.

Contact Information:

Contact:
Seth Dotterer
Conductor Inc.
Phone:(212) 542-5147
Fax: (212) 213-6275