November 02, 2010 08:00 ET
DiJiPOP Insight™ Unveiled: Advertising Agencies and Brands Gain Instant Access and Analytics of Digital Shelf Space for Shopper Marketing Programs
DiJiPOP to Show Off the New Insight™ Platform at ad:tech's "Innovation Alley" on November 3
PROVIDENCE, RI--(Marketwire - November 2, 2010) - DiJiPOP, a leading on-demand shopper marketing technology platform, today announced the launch of Insight™, an extension of its DiJiPOP proprietary POP Technology™ for advertising agencies and brands. With this version of the on-demand platform, advertisers will have the power to reserve digital shelf space and instantly track campaigns served on eCommerce websites.
With DiJiPOP's Insight™, the advertising 'toolbox' now includes a platform to manage client marketing dollars directly at the point of decision on retailer websites.
"Brand awareness has its place, but what advertisers inherently require is a new avenue to show immediate lift in sales," said Ji Kim, Founder and CEO, DiJiPOP. "Our system gives advertisers the power and scalability to strategically place digital marketing dollars that have direct response and drive immediate sales. Advertisers can spend in volume and guarantee shelf space on all of their retailer websites through one tool."
Until now, advertisers have also faced challenges with latency of analytics and transparency into measurement of marketing dollars applied on retailer websites. With DiJiPOP's Insight™, advertisers have the on-demand access to analyze programs with instant results.
"Helping the largest CPGs in the world engage shoppers on their path-to-purchase is our business," said David Sommer, Managing Partner, WPP's MEC Retail. "We are obsessed with marketing efforts that turn shoppers to buyers and we use data to prove campaign performance. Having on-demand access to online marketing performance data is very important to us so we can target, optimize and measure ROI of our efforts."
"Advertisers are given direct access to all campaign reporting so they can measure effectiveness in the midst of the campaign as opposed to post campaign. We understand that advertisers need insight at all points versus hindsight," continued Ji.
The POP Technology™ automates the digital shopper marketing process and within minutes as opposed to weeks, brands and agencies can pay for premiere shelf space and virtual end caps on retailer web sites. The on-demand platform generates product ads dynamically and allows advertisers to manage, analyze and optimize campaigns in real time.
ad:tech New York
DiJiPOP is proud to be showing the new Insight™ platform at ad:tech's "Innovation Alley" November 3rd and November 4th in New York City. Be sure to stop by DiJiPOP's booth for a demo of the platform and to learn more about implementing a digital shopper marketing program to harness immediate sales.
For more information about DiJiPOP, see the company's Twitter handle, Facebook page, and/or YouTube Channel.
Headquartered in Providence, RI, DiJiPOP is an on-demand platform that connects brand marketing dollars with digital shelf space resulting in new revenue for retailers and higher sales for brands. To find out more about DiJiPOP's solutions, visit www.dijipop.com.