November 02, 2010 11:00 ET
Demandbase Powers Real-Time ID Service With API Technology; Implements Apigee Enterprise for API Management
SANTA CLARA, CA--(Marketwire - November 2, 2010) - Apigee, the leading provider of API products and services, announced today that Demandbase, a technology company providing B2B marketing performance-improvement solutions, is using the Apigee Enterprise platform for security policy management of its API for its Real-Time ID Service. The web services API provides real-time identification of web traffic so websites and online products know which company is about to visit their site, enabling marketers to serve up a customized web experience.
"Apigee Enterprise lets us manage and control our web service with a high-performance, cloud-based API infrastructure," said Greg Ott, Chief Marketing Officer, Demandbase. "Additionally, Apigee allows us to test and debug new releases, get important business analytics, and apply policies specific to customers and protection for API traffic."
Demandbase uses Apigee Enterprise to manage how its API is being accessed, driving deep understanding of usage. Apigee's API management capabilities allow unique policies and configuration for customers, and security management to protect the service, including preventing against intentional or unintentional attacks and control access.
"Demandbase's Real-Time ID Service gives its customers access to a powerful real-time visitor identification engine for marketing innovation enabled by API technology," said Chet Kapoor, CEO, Apigee. "They are a leading example of a cutting-edge web services company using APIs to drive business in the real-time world."
Apigee Enterprise provides an API platform for the most demanding enterprises, delivered as an on-premise, hosted or cloud-based solution. The Demandbase platform is used by over 1,000 companies to improve online marketing results.
Apigee is the leading provider of API products and technology for enterprises and developers. Over 150 enterprises like Comcast, MTV Networks, GameSpy, TransUnion Interactive, Guardian Life and Constant Contact and thousands of developers use Apigee's technology. Enterprises use Apigee for visibility, control and scale of their API strategies. Developers use Apigee's free tools to learn, test, and protect APIs. Learn more at www.apigee.com.
Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Delivered on demand, Demandbase's SaaS solutions leverage its proprietary Business Resolution Platform, combining real-time identification of the companies visiting a web site with a new breed of B2B web analytics, measurement, and integration tools to make every customer or prospect interaction more effective, and significantly increase conversion rates. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence, enabling companies to align marketing and sales strategies and improve overall campaign performance. Founded in 2006 and in use at more than 1,000 companies, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ: ADBE), Altos Ventures and Sigma Partners. For more information, visit http://www.demandbase.com.