SOURCE: Daylife

Daylife

June 07, 2011 10:02 ET

Daylife Launches Easy-to-Use Platform for Digital Publishing, Content Management and Sourcing at Internet Week New York 2011

New Daylife Publisher Suite Enables Publishers and Marketers to Easily Create Engaging Websites, Microsites and Mobile Apps That Audiences Not Only Use, but Actually Love

NEW YORK, NY--(Marketwire - Jun 7, 2011) - Daylife, the leading cloud content and publishing platform, launched a new Web publishing solution today, designed for traditional, emerging and brand publishers, called the Daylife Publisher Suite. Built on the Daylife Media Cloud, the Daylife Publisher Suite puts the power of hundreds of developers and editors into the hands of just a single person. Publishing engaging, constantly updating media features in any Web destination, including websites, microsites, landing pages, newsletters, ad units and mobile apps, is made simple and easy.

All content is served from the Daylife Media Cloud, which deeply analyzes and organizes all the media it ingests -- whether a company's own, proprietary media; third-party syndicated media; or free, fair-use media from thousands of curated, high-quality Web sources. The Daylife Publisher Suite's full range of media apps make rendering beautifully designed media features in any Web destination possible in just a few clicks. Apps include:

  • A variety of beautiful, preformatted photo galleries
  • Topically-relevant rivers of headlines, thumbnails and snippets
  • Breaking news
  • Pull quotes
  • Topically-relevant social media feeds
  • Instant polls
  • Interactive timelines
  • Teaser flyouts

A publisher dashboard enables you to curate and control all deployed media apps, track media quality and relevance, and track ongoing audience engagement. Access to a wide range of APIs comes with the Publisher Suite, so those with development resources can invent their own media applications.

"The all new Daylife Publisher Suite lets publishers and marketers work faster and more effectively, and create beautifully-rendered Web destinations instantly," said Upendra Shardanand, Founder and CEO of Daylife. "You also get radically improved efficiency with a solution set that removes IT bottlenecks from the workflow. We help audiences fall in love with our clients' web destinations."

Using the Daylife Publisher Suite, publishers and marketers can:

  • Gain real-time, fine-grained control over their own content, no matter when it was published;
  • Publish and edit an extensive and growing collection of media apps from the cloud without IT help;
  • Automatically aggregate content from across an extended enterprise, while Daylife algorithms analyze it to understand the content types, categories it fits within, its relationship to other content, and other value-added metadata;
  • Access unlimited free, high-quality fair use content in the Daylife Media Cloud to augment proprietary media with news, video, photos, timelines, and pull-quotes;
  • Bring together voices from social media channels such as Twitter; and
  • Subscribe to world-class third-party media from Getty Images, AP, and Reuters.

Already, customers like Thomson Reuters are using the Daylife Publisher Suite to immediately combine their own content with the best of Web coverage and syndicated media, so they're able to provide constantly-updating features in corporate websites, promotional microsites and specialized blog sites.

Daylife and Internet Week New York 2011
Upendra Shardanand, Founder and CEO of Daylife, will be speaking on a panel entitled "New Medium, New Forms: Towards Better Online Storytelling," a Nightlife@Daylife event taking place on Tuesday, June 7 at 7:00 p.m. EDT -- just one part of Daylife's sponsorship of this year's Internet Week New York. Other panelists include: Jim Bankoff, Chairman and CEO at SB Nation; Ien Cheng, Chief of Staff for the global multimedia group at Bloomberg; Jeff Jarvis, Blogger, Buzzmachine.com and Associate Professor, Director Interactive Journalism at CUNY; and event moderator Paul Slavin, SVP of Digital Media at Disney/ABC.

Daylife is a Media Partner and Sponsor of Internet Week New York 2011 and will be located at the Metropolitan Pavilion on the main floor. Join @Daylife in the conversation on Twitter with hashtag #iwny.

About Daylife
Daylife (http://www.daylife.com) is the leading cloud content and publishing platform for the world's biggest Web destinations, including USA Today, ABC News, NPR, Forbes, and Time Warner Cable's Road Runner. In 2009, Daylife was named one of BusinessWeek's "Fifty Best Tech Startups" and a Top 50 Real-Time Startup by ReadWriteWeb. With its Publisher Suite, Daylife helps publishers source, manage and compose high quality media at massive scale, turning material from their own catalog and from the best of the Web into highly engaging reader- and advertiser-friendly sites and applications. Launched in 2007, Daylife is headquartered in downtown New York City with strategic investments from Balderton Capital, Arts Alliance, Getty Images, The New York Times, The Accelerator Group, Craig Newmark and a choir of angel investors. For more information, visit corp.daylife.com, the company's blog or follow us on Twitter.

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