FAIRFIELD, NJ--(Marketwire - May 12, 2009) - David's Cookies (David's) (Fairfield, NJ), a national gourmet desserts company; and Giftback.com (Centerport, NY), a national online gift service that donates 10% of all purchases to customer-designated charities, today announced their plans to merge. This merger will leverage synergies between both companies, enabling them to grow more efficiently and provide more robust products and services for their customers.

David's strong brand and fulfillment capabilities, paired with Giftback's industry and management experience, will enable both companies to accelerate growth. Ken Schiliro and Harris Beber, co-founders of Giftback, have over 14 years of experience in the gifting industry. They will use their expertise to help David's enter new areas of business with a strong focus on: Business-to-Business sales, Promotions and Incentives, Affinity Programs, and Wholesale Drop Ship.

"We are very excited to be working with David's, a company with extensive resources and the capacity to produce large quantities of custom gourmet products," said Schiliro. "We now have the ability to manufacture high volume units at a low cost to meet the needs of our customers. That makes our sales job much easier, enabling us to grow market share and more importantly, creates happy customers!"

Ari Margulies, President of David's Cookies, added, "We see tremendous value in the patent-pending Giftback business model. We believe that offering customers the ability to support their favorite charities when they shop provides excellent value and will look for ways to further grow Giftback."

Following the merger both businesses will continue to operate as separate entities while sharing resources. Both companies believe this model will strengthen their individual brand identities while increasing efficiencies. In the coming weeks both companies will debut unique gifts for Father's Day and Graduation Gifts.

About DAVID'S COOKIES:

David's Cookies, a company celebrating its 30th anniversary, was started in 1979 by Chef David Liederman. Throughout the 1980s its 250 retail locations throughout America thrived. David's focus shifted towards the wholesale market in the late 1980s. David's continues to expand their products and audiences. Visit www.davidscookies.com to learn more.

About GIFTBACK.COM:

Giftback.com's mission is to help people express their sentiment with unique gifts that help make a difference. Offering a wide selection of the freshest flowers, plants, gourmet gift baskets, unique gifts and delicious treats, Giftback.com has the perfect gift to help celebrate any occasion. Call 1-888-576-GIFT or visit www.giftback.com for more information.