SOURCE: indiDenim
July 16, 2008 08:05 ET
Custom Denim Jeans Brand indiDenim Introduces a New Silhouette for Fall -- Wide Leg Trouser Jeans
indiDenim Also Offers Fitted and Relaxed Styles for Women and Custom Jeans for Men
SAN FRANCISCO, CA--(Marketwire - July 16, 2008) - If the wide leg, relaxed fit jeans
spotted recently on celebrities such as Jessica Simpson, Heidi Klum and
Kate Moss are an indicator, wide leg trouser jeans are destined to be one
of this Fall's hot silhouettes. Today, indiDenim (www.indidenim.com), an
innovative custom denim jeans brand that allows individuals to order custom
made designer jeans, announced the arrival of its new trouser jeans style
called the Presidio. Customers can now own a highly personalized,
fit-to-order pair of trouser jeans customized
to the smallest detail -- and have them shipped in plenty of time for Fall.
indiDenim is a new custom made jeans brand for both women and men by custom
apparel company indi. indi marries fashion with technology, allowing
customers to take the design process into their own hands and create
apparel which reflects their individual style, preferences and body
proportions. indi backs all of its products with a guarantee, offering
customer fit adjustments and a full refund policy.
indiDenim offers both
men's custom jeans and women's custom jeans with literally hundreds of variations to choose
from. The new Presidio trouser jean style is one of three styles available
for women on the site, along with a fitted style (the SoMa) and a relaxed
style (the Noe). After selecting a style, the customer chooses a fabric
color, finish, rise, leg style, back pocket options, and special finishes
such as sanding and distressing treatments. Also new on indiDenim.com are
whiskering and tacking treatments, as well as an option for a customer to
have his or her personal initials sanded onto a back pocket.
"Small details on a jean can make a big impact and completely change the
look of each pair," said Marybeth Luber, President of indi. "With the
Presidio, customers can design a dressy, classic trouser jean with welt
pockets and cuffed hems, or they might opt for a funky look with patch
pockets, topstitching and a wide 3-inch hem. With indiDenim, it's about
taking a style and choosing from all the options to make it your own."
indi creates a unique pattern for each customer by aggregating answers to
visually prompted fit questions such as "How do your jeans normally sit on
your waist?" indiDenim automatically consolidates the customer's answers,
along with a few basic measurements, to generate an individual pattern.
The customer's jeans are cut and sewn from the pattern specification and
shipped in about four weeks. Each pair of custom jeans costs between $135
to 145, with minimal extra charges for special additions such as personal
initials.
If the jeans don't fit correctly, indi allows customers to return them for
a full refund, but indi also offers a tool where customers may make fit
adjustments to re-order a new garment with desired changes. All order
information, including each customer's unique pattern, is saved
indefinitely for future re-orders.
indiDenim also offers custom jeans for men, currently in two styles with
additional styles in the works. Jean styles for both women and men are
named after famous San Francisco neighborhoods, paying homage to indi's Bay
Area headquarters.
About indi
Based in Emeryville, Calif., indi enables customers to take the design
process into their own hands and create apparel which reflects their
individual style and preferences. Custom made denim jeans -- as unique
as you.