June 07, 2010 13:00 ET

Criteo Hits $1 Billion in Client Post-Click Sales in First 5 Months of 2010

Global PPC Retargeting Company Leads the Pack in Driving Value for E-Commerce Companies

PALO ALTO, CA--(Marketwire - June 7, 2010) -  Criteo, the global leader in scalable personalized retargeting, today announced that it has driven more than $1 billion in post-click sales for its clients since January 2010. This success continues to set the pace for delivering incremental value in the retargeting industry.

"We have delivered more post-click value to clients in the last two months than other retargeting companies have driven including view-through sales over the last three years. This milestone demonstrates our commitment to advance the rapidly evolving online advertising landscape," said JB Rudelle, CEO and co-founder of Criteo. "We continue to see our business grow in terms of advertisers, impressions and clicks, as well as the bottom-line incremental sales delivered, month over month."

Criteo offers its personalized retargeting solution on a pay-per-click (PPC) business model -- charging only for clicks (CPC) that bring prospects back to the clients' website. While others in the industry continue to charge based on cost-per-banner impressions served (CPM), cost-per-"engagement" with banners (CPE) or cost-per-action (CPA), which include view-through purchases resulting after a website visitor was exposed to, rather than clicked on, a retargeted banner. These view-through purchases cannot be directly attributed to viewing a retargeting banner.

By measuring value generated based purely on post-click sales, Criteo delivers true ROI to clients. As a rule of thumb, view-through calculated sales numbers can be to two to ten times higher than the actual post-click sales generated. Granted, some sales may be influenced by viewing ad impressions; nevertheless, Criteo does not include view-through in its value calculations to clients.

"Criteo's scale is proven in our ability to out-perform others in the industry even in our most conservative value calculations," said John Kelly, VP of sales at Criteo. "We look forward to generating significantly more value for our existing and future clients in the remaining months of 2010."

About Criteo
Criteo is the global leader in scalable personalized retargeting. Criteo enables e-commerce companies to re-engage with website visitors who have left their site via retargeted personalized display ads. These ads are dynamically generated on-the-fly with product recommendations based on the visitor's product-viewing history. Criteo's turnkey solution is a "one-stop-shop" for ad campaign deployment, including: personalized banner design, media planning, ad serving, campaign optimization and real-time reporting. Criteo's service is based on a pay-per-click (PPC) model, therefore clients pay only when prospects click-through and return to their website, creating a low-risk, high return value proposition. Criteo displays billions of retargeted banners each month and works with more than 400 of the top worldwide e-commerce companies. For more information, please visit http://www.criteo.com.