ATLANTA, GA--(Marketwire - July 1, 2009) - Corporate Performance Strategies has spun off a new firm, GenerationalDNA, focused on helping companies solve their multi-generational workforce challenges. GenerationalDNA launches today with an interactive website (http://generationaldna.com) where companies can access research, training, tools, and services that identify and resolve workplace issues among generations, especially issues between employees and customers.

According to Dr. David Brookmire, founder and president of GenerationalDNA, the generational makeup (GenerationalDNA) of the global workforce has changed significantly in the last 10 years. Today, more generations work together in single workplaces, they have greater disparities than ever before, and the workforce generational DNA will continue to dramatically shift over the next 5-10 years. These disparities create issues externally -- with prospects, customers and partners -- as well as internally among employees.

"We're seeing serious conflicts and communication breakdowns among the four generations in the workplace. These conflicts not only jeopardize employee satisfaction and performance, but also customer satisfaction and success," says Brookmire. "The GenerationalDNA website helps businesses identify where inter-generational communication and collaboration breaks down. We then help businesses develop strategies and tactics to resolve those issues and develop multi-generational competencies that make them more competitive as a company."

GenerationalDNA.com focuses on six primary areas of business operations: sales, service, teams and leadership, compensation and rewards, talent management and knowledge management.

"Every organization has its own unique workforce identity comprised of the people engaged in supporting the enterprise and the customer," Dr. Brookmire says. "This is the first time in history that the workforce is comprised of four different generations selling and servicing four or more generations in the marketplace. It's a very real competitive advantage for organizations to master and leverage the knowledge, skills, abilities, motivations, values and interests of each generation."

About GenerationalDNA

Atlanta-based consulting firm GenerationalDNA specializes in harnessing multigenerational potential within organizations. Founded by generational dynamics expert Dr. David Brookmire, the firm works with client organizations to identify potential opportunities, talents and issues relating to a changing multi-generational workforce, and help them with real-world strategies and tactics to improve results. For more information, contact David Brookmire at 770-587-2265 or visit http://generationaldna.com.