June 08, 2010 08:00 ET

Content Curation Specialists HiveFire Partner With Digital Marketing Days to Unveil Online Portal for Real-Time Event Highlights and Marketing News

Attendees Invited to Contribute to Conversation by Including Hashtag #DMD to All Event-Related Tweets

NEW YORK, NY and CAMBRIDGE, MA--(Marketwire - June 8, 2010) -  Underscoring the need for marketers to embrace emerging digital marketing channels, the organizers of leading marketing conference Digital Marketing Days today announced a partnership with HiveFire, a marketing technology company specializing in content curation. HiveFire software will curate content related to Digital Marketing Days, providing attendees and marketers from around the world access to comprehensive event coverage via an online news portal. The site, which goes live today, can be found at www.breakingnews.dmdays.com.

Created for direct and digital marketers who need to stay abreast of the latest products, services, trends and best practices, the Digital Marketing Days news portal will be updated daily and include the most compelling event coverage and commentary from all around the web, including leading corporate blogs and news sites, attendees' Twitter feeds and posts from panelists, exhibitors and sponsors. 

Digital Marketing Days attendees are invited to contribute to the conversation by adding the hashtag #DMD to any relevant Tweets ahead of or from the event. Additionally, all sponsors, exhibitors and speakers are invited to enhance their brand's exposure at the event by contributing blog posts that showcase the company's involvement at the show.

The site is powered by HiveFire's content curation solution Curata, a marketing platform that aggregates, organizes and distributes fresh online content on a specific topic. Its workflow process allows users to editorialize and curate any content, and control the distribution across the web, email and social media. Content curation solution Curata automates many repetitive publishing tasks using machine learning and natural language processing technologies.

"As attendees of Digital Marketing Days are well aware, digital marketing is a rapidly changing market," said Pawan Deshpande, CEO, HiveFire. "B2B marketers have to adopt new strategies to capture qualified web traffic, and businesses using the Internet for research struggle with finding relevant information. Content curation solves both of these problems."

"We've partnered with Digital Marketing Days to demonstrate the business case of content curation and provide extra value to the event's sponsors, exhibitors and attendees," continued Deshpande. "Additionally, B2B marketers who are unable to attend the conference in person can follow the conversation more easily with a single location for all relevant information coming out of the conference."

"With so much information packed into just three days, we know it can be hard to attend all the sessions and visit all of our great exhibitors," said Rachael Feigenbaum, Group Show Director, Direct Marketing Association. "The introduction of the Digital Marketing Days news portal makes it easier than ever before for marketers to get all the information they need to do their jobs effectively -- whether they're jumping from track-to-track or unable to attend the show in person."

Digital Marketing Days takes place June 14-16 at the Hilton New York. Full conference and expo passes are still available on the Digital Marketing Days' registration page.

About HiveFire
HiveFire provides easy-to-use marketing software for content curation and content marketing. HiveFire's solution allows marketers to quickly aggregate content based on specific search terms in order to be thought leaders in their industry, own industry conversations and drive qualified Web traffic. HiveFire, was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit: www.hivefire.com

About The Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.

In 2009, marketers -- commercial and nonprofit -- spent $149.3 billion on direct marketing, which accounted for 54.3% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.783 trillion in incremental sales. In 2009, direct marketing accounted for 8.3% of total US gross domestic product. Also in 2009, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.9 million US jobs. 

The Power of Direct: Relevance. Responsibility. Results.