NEW YORK CITY, NEW YORK--(Marketwire - March 15, 2010) -
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The use of cloud based services in the video post production process can significantly reduce the overhead costs generated by more traditional methods according to Panvidea, a global leader in the on-demand preparation, processing and distribution of entertainment and advertising content.
For many media companies, the equipment, software and expertise needed to manage and distribute large quantities of video content across multiple channels is an unaffordable luxury, and therefore, in many cases they are forced to outsource such work to expensive post production houses.
Panvidea has indicated that through the use of cloud based services, media companies can complete the same tasks much quicker and more effectively, without the need for a third party which can slow the process down significantly and add unnecessary overhead costs.
The automated processing and video encoding enabled by services such as Panvidea's makes the packaging and delivery of content across multichannel platforms a painless process, requiring far less time than traditional methods of post production and allowing media companies to focus their efforts on the creative aspects of video preparation.
Chris Cali, Co-founder and CEO of Panvidea, said: "The scalability factor of cloud based software makes it a far more efficient option for media businesses looking to conduct video processing activities on a mass level. The ability to process video on-demand as a service means that they can also avoid the significant overheads associated with traditional post production houses."
Panvidea's on-demand post production offering allows professional content owners, broadcasters, publishers, advertising agencies and other organisations to ingest, view, edit, transcode, track, and schedule the delivery of professional video content, while supporting dynamic branding and ad insertions, as well as metadata transformation, for digital distribution across a multitude of digital platforms.
Unlike other cloud based video processing services, Panvidea was built from the ground up to address professional media requirements, places no limits on video capacity, and charges companies only for the content out, not the size of the original input file.
Originally branded mPOINT, which was founded in November 2007, the company rebranded to become Panvidea in March 2010, with co-founder Chris Cali as CEO.
For more information, please visit panvidea.com, or call 212-967-9613.
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