SUNNYVALE, CA--(Marketwire - July 1, 2009) -

NEWS FACTS:

• Online video search company Clipta has released Video Informer, a free service for Web publishers that offers access to the Clipta Partner Network to promote their own video content and drive traffic to their site.
  
  
• Web publishers can create a customized Informer, or cluster of multiple video news, to feature on their site -- choosing from a variety of topics to tailor the content to their audience. Publishers can customize the appearance of the Informer to fit with the look and feel of their site, choosing fonts, text size, colors, etc.
  
  • To offer a broader selection of video content, publishers can select multiple categories from the list of 18 categories including auto, celebrity/entertainment, news and politics, comedy, music and sports.
  • Publishers can customize basic aspects of the visual appearance -- from dimensions to quantity of videos shown -- to achieve the best possible performance.
  • Publishers can preview the layout to see a sample of how the Informer will appear on the site once it goes live.
  
  
  
• A Web publisher can use Clipta's Partner Network to promote video content by submitting news to Video Informer. The video content is distributed on partner sites to their Informers based on relevance. When site visitors click an Informer video, they are driven back to the original source -- driving new traffic for publishers.
  
  
• Wordpress publishers can seamlessly upload video content straight from their site to the partner network via the Informer plug-in. If the plug-in detects a video on the site, it automatically pulls the title, description and link from the original post but lets the publisher select the topic category and still-frame image.
  
  
• Clipta uses a backend algorithm that distributes video news across the network and provides publishers with an easy way to determine the success of their Informers by monitoring its traffic. Publishers with Informers on their sites are guaranteed to receive a targeted visitor for every visitor they send to the sites in the network. While in private beta Video Informer distributed an estimated 3.5 million video informers per day within the partner network.
  
  
• With Video Informer, Clipta can analyze consumer behavior and the video content that is being watched. Clipta explores publisher sites with video content and surrounding context in its partner network to learn more about the destinations that people frequent for video content and learn general video search practices among consumers to improve Clipta's video search results.

ABOUT CLIPTA:
Clipta (http://www.clipta.com) is the premier destination for video content on the Web, providing consumers with easy access to any video, anywhere and at anytime they want. Its deep crawling technology and collection of metadata are creating the most comprehensive index of videos on the Web. Through algorithms, the system learns about user behavior to deliver targeted and tailored search results. Beyond the ability to search for content, video enthusiasts can socialize on Clipta's video community to deeply engage with the content, personalize their search and upload videos. This startup company was founded in April 2008 and has been funded by angel investors.

LINKS:
Please use this link to access Clipta Video Informer
Please use this link to access the WordPress Plug-in

PRE-APPROVED QUOTES

• "The increase in online video consumption means publishers are aggressively looking for new ways to retain consumers that don't require them to spend a small fortune in marketing dollars," said Serge Doubinski, cofounder and president of Clipta. "Video Informer gives publishers an edge in marketing their content and providing a richer video experience for consumers."
  
  
• "Clipta's Video Informer is a free and simple way for publishers to strengthen their video offering and drive new traffic to their site," said Serge Doubinski, cofounder and president of Clipta. "By selecting topical categories within the Clipta Partner Network, publishers can control the video content being distributed through the Informers that mirrors their reader's interests."

Technorati: Clipta   video   search   social media   social networking   Web 2.0   social tools