SOURCE: ClickFacts

 

SAN FRANCISCO, CA and GRAND RAPIDS, MI--(Marketwire - September 19, 2008) - Adtegrity and ClickFacts have announced a partnership for Adtegrity to utilize ClickFacts' automated Risk Discovery™ solution to protect Adtegrity's advertisers. With automated monitoring of network publishers for inappropriate content and presence of malware, ClickFacts' solution ensures high quality content for Adtegrity's advertisers and the safeguarding of their publishers from malicious attacks.

ClickFacts Ad Network Management Tools allow advertising networks to dramatically reduce the potential of delivering malicious code or inappropriate content to consumers of web advertising by automatically scanning the advertising creatives and publisher pages for content and malware before delivering the advertisements.

"Adtegrity is continuing to lead the way for ad networks," said Michael Caruso, the CEO of ClickFacts. "They are now able to provide complete transparency into the network for its advertisers, alleviating any concerns about ad placements, and are now able to sign more clients and generate more revenue for the same inventory."

"The adoption of the ClickFacts solution sends a clear message to our advertisers and our publishers: we are very serious about maintaining the integrity of the content in our publisher network and the display ads that we deliver for our advertisers," said Scott Brew, the CEO of Adtegrity. "Our partnership with ClickFacts will add even more value for our advertisers and publishers as they depend on Adtegrity to navigate a fragmented online media marketplace."

The new benefits that Adtegrity is now providing to its customers include:

--  Assurance of consumer privacy and security protection in their
    marketplace
--  Ability to garner higher CPMs (only serving ads into content that
    advertisers approve)
--  Self-serve tools for smaller advertisers & publishers (via automated
    content and malware scanning)
--  Cost savings due to the elimination of manual compliance review
--  Prevention of costly litigation
    

The terms and conditions of the partnership were not disclosed.

About ClickFacts

ClickFacts is the industry leading provider of risk discovery tools for online advertising networks to help make the Internet a safer place for businesses and consumers to interact through digital advertising without falling victim to cyber crime. ClickFacts is privately held and was founded in 2005.

About Adtegrity

Adtegrity's primary business is the delivery of interactive advertising and marketing services. Since its founding in 1999, the Company has established itself as a results-driven, customer-focused firm consistently ranking among the top 10 online advertising networks in the world. Adtegrity currently serves thousands of website clients and delivers billions of advertising impressions each month to tens of millions of unique users. For more information, visit www.adtegrity.com.