SOURCE: UnsubCentral

August 10, 2009 09:00 ET

Clickbooth Eliminates Suppression List Abuse and Experiences Business Growth by Selecting Compliance Partner UnsubCentral

AUSTIN, TX--(Marketwire - August 10, 2009) - Today, cost-per-acquisition company Clickbooth announced that it has selected UnsubCentral to manage its suppression lists and ensure compliance with CAN-SPAM regulations. Through the partnership, UnsubCentral will help Clickbooth increase advertiser participation in outbound email acquisition and assure publisher compliance with real-time accountability. Since entering the strategic alliance with UnsubCentral, Clickbooth has increased its advertiser base by 400 percent.

Clickbooth has been providing proprietary technology to the cost-per-acquisition online advertising market for more than five years. The company provides partners with a progressive full-service management platform dedicated to optimizing revenue generation for both its advertisers and publishers, delivered in one convenient package. With over 20,000 active affiliates across traffic channels, enforcing compliance across its network is critical to Clickbooth's ability to obtain offers from top advertisers.

When UnsubCentral's compliance partner, Lashback, first alerted Clickbooth that suppression list abuse had been detected across its network, Clickbooth took immediate action to address the situation and find a solution that would both remedy the suppression list abuse problem and prevent such issues from happening in the future.

Clickbooth employed UnsubCentral's syndication feature, which allowed them to pinpoint affiliates that were abusing suppression lists at the sub-ID level. Syndication allows networks to not only track suppression list abuse, but also track downloads, uploads and unsubscribes on a per-affiliate basis. Once identified, the culprits were removed from the network, disabling them from any future abuse.

Through their use of UnsubCentral, Clickbooth has shown their partners that they are committed to brand equity and compliance. By demonstrating their investment in compliance, Clickbooth has been able to increase its number of advertisers by 400 percent.

"Our advertisers rely on Clickbooth to help safeguard their brands. And we rely on UnsubCentral to make sure our protective mechanisms and processes for list security and suppression list management are best-in-class," said Ziare Brown, senior director of compliance and enforcement for Clickbooth. "Working with UnsubCentral has helped us increase our market share, enhanced the Clickbooth brand and helped us increase our advertiser base four-fold over the past 12 months."

To learn more about UnsubCentral's compliance solutions, visit: http://www.unsubcentral.com/solutions/advertisers.

About UnsubCentral:

UnsubCentral, Inc. provides email suppression, campaign performance management and consumer preference management solutions to leading advertisers, ad networks, and affiliate networks. UnsubCentral solutions help companies comply with the CAN-SPAM Act and data privacy requirements by allowing them to securely manage opt-out lists across the enterprise, affiliates and various third parties. UnsubCentral is integrated with major affiliate networks, email service providers and IronPort Systems. It is also certified by LashBack and reviewed by TRUSTe.