SOURCE: Clean Path Resources

 

MC2 Energy Drink AV-L39c Military Fighter Jet appearing at airshows in the USA.

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LAS VEGAS, NV--(Marketwire - November 6, 2009) - Beverage Plus, CleanPath Resources Corp. (PINKSHEETS: CLNP) and FCBBI AG (FRANKFURT: 3FC.de) are pleased to update their shareholders. For further information please visit our web site at www.mc2energydrink.com and read our investor relations pages.

Beverage Plus Overview

Beverage Plus is a leading franchise company in the energy drink industry with offices in Zurich, Switzerland and Las Vegas, Nevada, USA.

Beverage Plus is owned jointly by FCBBI AG (60%) and CleanPath Resources Corp. (40%). FCBBI AG. (FRANKFURT: 3FC.de) is a Swiss publicly traded company on the Frankfurt Stock Exchange. FCBBI AG is in the process of completing a name change to Beverage Plus Group AG and a symbol change. CleanPath Resources Corp. (PINKSHEETS: CLNP) is a Nevada-based publicly traded company on the Over The Counter Pink Sheets. CleanPath Resources is presently in the process of completing a name change to Beverage Plus Holdings Corporation and symbol change.

Beverage Plus is the exclusive holder of the worldwide license for MC2 Energy Drink. Beverage Plus also exclusively distributes 38 other beverages worldwide which include sports drinks, all natural herbal energy drinks, flavored vitamin waters, natural sodas, gourmet colas, MC2 gum, MC2 gummy candy and a coffee energy drink made from organic liquid coffee produced in Brazil.

Beverage Plus's business model is based upon selling distributor or franchise licenses for its products both internationally and within the US. This strategy allows Beverage Plus to maintain a low operating overhead, over a wide distribution area. The company can then effectively support its distributors and capitalize on sharing and guiding with its extensive industry experience. This enables the distributors to customize their grass roots marketing strategies tailored to their specific regions. In many other instances, Beverage Plus sells its products directly to master distributors or wholesalers.

Global Distribution

Beverage Plus currently distributes its products in the United States, and is presently negotiating numerous distribution agreements in Panama, India, United Arab Emirates, China, UK, Bahamas and additional distribution agreements in the USA.

In the United States MC2 Energy Drink is a well recognized refreshment drink that is available at a growing number of supermarkets and convenience stores nationwide. BP's products are available in more than 10 states and have distributors located in Florida, New York, Michigan, Ohio, Pennsylvania, New York, Illinois, North Carolina, South Carolina, and a number of other mid-Atlantic states.

"We are rapidly expediting our growth strategy in the United Arab Emirates and numerous other megacities in the rest of the Middle-East," says Ron Serota, CEO of Beverage Plus, and elaborates, "We are confident in our customizing of the MC2 Energy Drink to the world-wide market. The great demand shown in China and the Middle-East for MC2 validates our plans to enter other large global markets such as Asia, Africa and Europe as well. We anticipate revenues to exceed $1 Million USD/month in 2010 and over $2 Million USD/ month in 2011."

Promotion and Marketing

Beverage Plus is very focused on branding, marketing and promotional activities. The company provides free sampling of its products at the local retail level. In 2010, the Company intends to exhibit its stock car program, including its show cars and drivers, at appearances throughout the country.

Beverage Plus has numerous spokespersons including Angelica Bridges ("Baywatch," Playboy cover model), Amy Rasimas ("Girls Gone Psycho" movie), Lauriane Gill (Miss Switzerland, 2nd Runner Up Miss Universe) and a variety of NASCAR race car drivers.

Beverage Plus is also a sponsor in the most popular motorsport league in the USA, NASCAR, which has become the most popular professional sport in the US, directly behind the National Football League. Beverage Plus has recently entered into a sponsor/partnership agreement with Sheltra Motorsports/MacDonald Motorsports, www.patricksheltra.com. In 2009, the Company has also sponsored race car teams featuring Mike Wallace, Danny O'Quinn, and Jason Keller, all famous drivers in NASCAR.

Beverage Plus is currently preparing for scheduled appearances at air shows across the United States in 2010, featuring its MC2 Energy Drink sponsored Fighter Jet. The Fighter Jet Trainer - Model AV-L39c will be painted and prominently branded with the MC2 Energy Drink logo. Starting the numerous national appearances it will be taking part in the annual convention of the International Council of Air Shows to be held in Las Vegas from December 6 to 9, 2009. During the show, the company intends to provide free orientation flights for its specially invited guests and shareholders.

Forward-Looking Statements

This news release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. When used in this release, words such as "estimate," "expect," "anticipate," "projected," "planned," forecasted" and similar expressions are intended to identify forward-looking statements, which are, by their very nature, not guarantees of Beverage Plus's, CleanPath Resources Corp's or FCBBI AG's future operational or financial performance, and are subject to risks and uncertainties. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. Due to the risks and uncertainties, actual events may differ materially from current expectations. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

For further information please visit the company's website at www.mc2energydrink.com