SOURCE: Experian Consumer Research

August 21, 2008 16:22 ET

Changes in Consumer Confidence

NEW YORK, NY--(Marketwire - August 21, 2008) - Today's changing economy has likely had an effect on consumer attitudes and behavior when it comes to feeling secure about the future economic well-being of our country. Since those with high consumer confidence differ greatly from those with low consumer confidence, these dissimilar characteristics become important when determining the best ways to market products to the population.

People identified with low consumer confidence may worry about financial issues and therefore conserve money. Those with high consumer confidence are likely to be better targets for companies because due to their more positive perception of the U.S. economic well-being over the next 12 months; they feel more financially secure and have a higher purchase propensity. Knowing who these consumers are and targeting them by their unique characteristics will help in understanding how to best market products and reach those with higher purchase propensity.

Download the free document to view consumer confidence characteristics and attitudes of today's consumers.

Experian Consumer Research is the Home of Simmons, the Voice of the American Consumer™ for over 50 years, and delivers the full suite of Simmons products and services. It is a full service, market and consumer research organization dedicated to enabling clients to optimize communications with their customers and prospects across multiple channels by providing a robust description of the American Consumer. For more information, visit www.experianconsumerresearch.com.