White Cashmere Collection 2008 Combines Fashion with Compassion for a Future Without Breast Cancer

TORONTO, ONTARIO--(Marketwire - Oct. 2, 2008) -

Editors Note: A photo and video are included with this press release.

Eight leading Canadian designers revealed a unique vision of a future without breast cancer at the Fifth Annual White Cashmere Collection 2008: A Touch of Pink fashion show in Toronto, on September 19.

An original and breathtaking expression of fashion with compassion, the one-of-a-kind show of BT Couture is entirely crafted from 100 per cent pure, soft and luxurious sheets of White Cashmere, Canada's best-selling bathroom tissue. This year's collection also includes new, limited-edition Pink Cashmere, Canada's first coloured bathroom tissue in a decade. Twenty-five cents from the sale of every package will go to the Canadian Breast Cancer Foundation.

"The White Cashmere Collection 2008 is a luxurious celebration of Canadian fashion and a perfect complement to Cashmere Bathroom Tissue, an everyday luxury available for Canadians," says Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger Products, maker of Cashmere. "The introduction of Pink Cashmere represents Kruger Products' commitment to a cause that's important to our consumers and our company," she says.

Designing a Future Without Breast Cancer

Curated by Susan Langdon, Executive Director of the Toronto Fashion Incubator, the world's first and only designer BT Couture collection stars eight Canadian fashion luminaries including: Arthur Mendonca, David Dixon, Joeffer Caoc, Evan Biddell, winner of Project Runway Canada, Joyce Gunhouse and Judy Cornish for Comrags, Lucian Matis, Thien Le and Ula Zukowska.

"The White Cashmere Collection: A Touch of Pink combines fashion with compassion in a new and tangible way," says collection curator Susan Langdon. "Noted Toronto hair and photo stylist Jason Kearns teamed up with photographer Richard Dubois to create high fashion photography for www.Cashmere.ca. I encourage everyone to check out our designers' amazing creativity and skill," she adds.

The White Cashmere Collection 2008: A Touch of Pink will go on public display in The Bay's Toronto flagship store windows at Yonge and Richmond Street, for three weeks, starting October 3, as part of the national retailer's October Breast Cancer Awareness Month activities.

"The breast cancer component really fuelled my creativity and desire to participate in The White Cashmere Collection 2008," says Canadian fashion favourite, Arthur Mendonca. "I wanted to create a strong, sexy silhouette," he says of his seductive strapless gown of Cashmere Bathroom Tissue, "to portray the femininity and strength of women battling breast cancer."

One of Canada's most respected and established fashion designers, David Dixon's design for the White Cashmere Collection 2008 features a floor-length skirt covered with neatly clipped and shredded bathroom tissue. "The whole idea is to convey a sense of the iconic pink breast cancer ribbon," says Dixon. "It's a design element that symbolizes the steady, if gradual, fight to overcome breast cancer and eventually wipe out the disease."

The Fifth Annual White Cashmere Collection is the ongoing progression of four previous collections, and the first to incorporate new, limited-edition Pink Cashmere Bathroom Tissue.

About Cashmere and Kruger Products

Cashmere, Canada's best-selling bathroom tissue, is 100 per cent Canadian-made and reflects Kruger Products' commitment to providing the finest quality tissue products to Canadian consumers.

Kruger Products is Canada's leading tissue manufacturer and serves the Canadian consumer market with such well-known brands as Cashmere, Purex, SpongeTowels, Scotties and White Swan, as well as away-from-home products for industrial and commercial use across Canada. Kruger operates facilities in Quebec, Ontario, Alberta, British Columbia, Newfoundland and Labrador, in the United States and the United Kingdom and has 9,000 employees.

The White Cashmere Collection, now celebrating its fifth fashionable year, is documented at www.Cashmere.ca.

High resolution photography of the 2008 BT Cashmere Couture is available via FTP site with the following information:

Link: ftp://205.150.192.210

Username: Media99

Password: journalism

To view the accompanying photo, please visit the following link: http://www.marketwire.com/library/20081002-CASH102B.jpg

To view the accompanying video, please visit the following link: http://www.youtube.com/watch?v=vTAqx98Npxg

Technorati: toilet paper   fashion   Cashmere   breast cancer   Mendonca   Dixon   Biddell   Comrags   Matis   Thien Le