SOURCE: Campaigner Email Marketing

 

MONTREAL--(Marketwire - February 19, 2008) - Campaigner (www.campaigner.com), a leading provider of email marketing solutions, today announced the launch of Workflows, a new feature of CampaignerPro V2.0, which enables marketers to quickly and easily develop highly targeted and timely email campaigns using advanced automation features. Marketers can use Workflows to automatically deliver relevant emails to customers at exactly the right moment based on a specified time, date, event or action.

Workflows takes email marketing to the next level

CampaignerPro's segmentation and dynamic content features already make it easy to target specific content at unique list segments. Now, Workflows allows marketers to take email marketing relevance even further by ensuring that every email is not only targeted but is also being delivered at exactly the right time. As with all of CampaignerPro features, Workflows are very easy and quick to create. Using Workflows, marketers now have endless opportunities to execute sophisticated email campaigns without the need for additional IT or agency services.

Recent research from Aberdeen Group indicates the growing importance of automated marketing and event-driven tactics for improving the performance of marketing programs for all types of businesses and organizations.

"Aberdeen's research demonstrates the value of automating and streamlining sales and marketing processes. Seventy-nine percent (79%) of top performing organizations use, or plan to use, event-driven solutions to increase marketing effectiveness," said Ian Michiels, Aberdeen Group's senior research analyst, marketing management and digital marketing. "Event or action triggered email campaigns are a perfect example of automation and integration in action. Marketers can integrate profile data from lead generation systems and reach customers and prospects with information they need at the optimal moment in the buying cycle."

Workflows automates targeted campaigns

Workflows enable users to program automated emails with quick drag-and-drop tools that create a flowchart for visualizing and mapping out each element of the campaign, including:

--  The event, action or specified time that initiates the sending of an
    email
--  Filters to include or exclude contacts
--  Timer delays for scheduling and initiating message delivery
--  Select customized email campaigns to send to specific contacts or
    contact segments
--  Post-condition settings to assign value fields for tracking specific
    contacts once the Workflow campaign has been executed
    

"The launch of Workflows helps marketers realize even higher response rates as it allows our customers to design more targeted, timely and relevant campaigns," said Frank Tersigni, Campaigner's CEO. "With the evolution of email marketing, relying solely on opt-in is not enough. Today's marketers require enhanced direct customer relationships with improved marketing program performance and returns. Campaigner designed Workflows to help our customers reach this level of email marketing sophistication with easy-to-use tools and services."

About Campaigner

Campaigner's software-as-a-service email marketing solutions enable organizations to have highly personalized one-to-one email dialogues with their customers, measure how they respond, and analyze those responses to interact in a more intelligent, automated way -- resulting in more profitable relationships. Campaigner partners with industry leaders including Salesforce.com, Comcast and Yahoo!; and provides applications to companies such as Nokia, PricewaterhouseCoopers, Nielsen Media Research, AT&T, West49 and over 10,000 small and medium-sized businesses.