CONCORD,
ONTARIO--(Marketwire - March 5, 2010) - Callaway Golf today announced a formal
relationship between its Diablo brand and all-or-nothing alpine skier and
Olympian Manuel "Manny" Osborne-Paradis.
Osborne-Paradis
is the first Canadian member of Team Diablo, a collection of intrepid Callaway
staffers from around the globe who have been chosen for their passion and
determination in sport to represent Callaway's Diablo brand of golf equipment.
"Callaway
is thrilled to welcome Manny, one of the world's greatest downhill skiers, into
the Diablo family," said Preben Ganzhorn, Director of Marketing, Callaway Golf.
"Manny embodies the spirit of Diablo in the courageous, daring and competitive
way he approaches all aspects of his life."
North
Vancouver-born Manny is a charter member of the 'Canadian Cowboys', a new breed
of Canadian ski racer. His devotion, lack of fear and natural talent have led
him to multiple World Cup Downhill and Super-G victories. Manny also gives back
to the sport as co-creator of a yearly youth ski camp in Whistler, BC.
"With
hobbies as diverse as surfing, mountain biking and golf, 26-year-old Manny's
devotion to sports, the outdoors, and his fun-loving personality make him the
perfect ambassador for Callaway's no-holds-barred Diablo brand," said Ganzhorn.
In
his first role as Diablo ambassador, Manny will travel to Europe this summer to
host the Canadian winner of the Diablo Edge contest, which officially opens
today. The winner will receive a seven-day once-in-a-lifetime golf experience,
including a VIP Callaway Hospitality Experience at the 2010 Open Championship
at St. Andrews, in addition to rounds at some of Ireland's best courses. The
winner will also take home a bevy of Diablo Edge gear including a full set of
golf clubs, a golf bag, golf balls and more. Full contest entry details are
available here: www.mycallaway.ca/diabloedge/contest/
"I
am thrilled to be a part of Callaway's Diablo brand. The no-holds-barred attitude
Diablo embodies is a perfect fit with the way I approach not just a ski race,
but all parts of my life," said Osborne-Paradis.
Fans
can follow Manny's journey with Diablo at www.mycallaway.ca.
For more information about the Diablo line of
equipment from Callaway Golf, please visit www.callawaygolf.com/ca.
ABOUT CALLAWAY GOLF
Through
an unwavering commitment to innovation, Callaway Golf Company creates products
and services designed to make every golfer a better golfer. Callaway Golf
Company manufactures and sells golf clubs and golf balls, and sells golf
accessories, under the Callaway Golf®, Odyssey®, Top-Flite®, Ben Hogan®
and uPro™ brands in more than 110 countries worldwide. For more information
please visit www.callawaygolf.com/ca.