SOURCE: AMA Phoenix

October 23, 2008 12:57 ET

"Building a Virtual Ad Network: An Insider's View" to Be Presented at The American Marketing Association's November Technology-Special Interest Group Event

SCOTTSDALE, AZ--(Marketwire - October 23, 2008) -

WHAT

The American Marketing Association's (AMA) Phoenix Chapter announces its November Technology Special Interest Group (Tech SIG):

"Building a Virtual Ad Network: An Insider's View."

WHO

Jerry L. Smith, president of Morefocus® Media, a health and education vertical advertising network, will present the topic.

Attendees Can Expect to Learn:

--  The trends in on-line advertising from the perspective of product
    owners, agencies, media buyers and consumers
--  The pros and cons of a traditional broad based ad network versus
    vertical ad network
    a.  Advertiser view
    b.  Publisher view
--  Buy versus build perspectives related to content, technology, traffic,
    and analytics
--  Visitor engagement options i.e., foreshadow windows versus false
    redirects, widgets versus "doorways"
--  The value of premium content in delivering organic traffic, leads,
    transactions, revenue and EBITDA

SPONSOR

This event is sponsored by KEO Marketing. Prisma Graphic is the Platinum sponsor, WestGroup Research is the Gold sponsor, and Bold Impressions and KEO Marketing are the Silver sponsors for all 2008-09 monthly meetings and SIG events. Other AMA sponsors include: Aquent, media88, Personalized Laser Inc., Phoenix Business Journal, Republic Media, Wright Choice Promotions and Donorsshoose.org.

WHEN

November 13, 2008
3:30 - 5 p.m.

WHERE

SkySong
Convergence Room 129
1475 N. Scottsdale Rd
Scottsdale, AZ 85257

COST

--  $20 for members and students that register by November 7
    
--  $30 for nonmembers that register by November 7
    
--  Price increases at the door
    

REGISTRATION

Register online at http://www.netme.com/amaphoenix/

AMA PHOENIX CONTACT INFORMATION

American Marketing Association - Phoenix Chapter
www.amaphoenix.org
602-866-0342