SOURCE: Breadboard BI, Inc.

 

PLEASANTON, CA--(Marketwire - September 23, 2008) - Breadboard BI, a leading business intelligence (BI) software and professional services company, today announced that YachtWorld.com & Boats.com of Seattle have deployed an innovative market intelligence solution name BoatsReports. The actionable information in BoatsReports offers internal analysts and external partners previously unavailable insights into their data.

Together, YachtWorld.com and Boats.com are the single most powerful and effective global marketing solution for the boating industry. With over 140,000 new and used boat listings worldwide offered by over 4,000 brokers, dealers and builders in 115 countries, they are visited by over 4 million boating consumers every month who click through over 95 million page views.

Like many companies, YachtWorld.com & Boats.com were collecting large quantities of data from their diverse operational systems -- millions of daily page views from each of their popular web sites, as well as significant volumes of sales lead emails and toll free calls to their affiliated brokers, dealers, and builders. Understanding the potential value of this data, a project was planned to affordably build an innovative market intelligence product.

Since its release, BoatsReports has transformed oceans of disparate data into actionable information -- providing previously unavailable insights to users. Specific examples include the ability for boat manufacturers to accurately monitor their sales leads and the sales leads of their participating dealers by model and location; know which boat models are generating the most interest with the buying public in different countries; and understand how their boat models measure up against the competition within each market segment.

The new BoatsReports solution was built on a 100% open source stack -- from the Linux operating system on the servers, to the database, to the data integration and presentation layers. This stack required zero upfront investment in commercial license fees (usually running well into USD six figures), making it easier to receive internal project approval.

"In order to provide maximum value to our client, we considered a variety of proprietary business intelligence tools and database systems," said Chris Lavigne, Partner at Breadboard BI. "We built BoatsReports on a 100% open source stack because the tools met all the technical requirements of our client, and they were extremely cost-effective."

A more detailed case study is available at http://www.breadboardbi.com/white_papers/case_study_boats.pdf.

About Breadboard BI

Breadboard BI provides business intelligence (BI) and general software application development consulting. They also offer a suite of customizable BI modules that span the customer, finance, supply chain, and workforce functional areas. Visit www.breadboardbi.com to learn more, and to interact with a live demonstration server. Headquartered in the San Francisco Bay Area, California, Breadboard BI has partnerships with companies in the Americas, Australia, and Europe.

About YachtWorld.com & Boats.com

YachtWorld.com is the premier online sales channel for yacht brokers around the world; Boats.com provides marketing and Web services to new boat dealers and builders, and offers a "For Sale By Owner" classified service. Headquartered in Seattle, Washington, YachtWorld.com and Boats.com have European headquarters in the United Kingdom, with sales offices in Germany, Italy and Russia, and sales representation in Dubai, Australia and China. Both companies are business units of Dominion Enterprises, based in Norfolk, Va.