Contact Information: Contact: Brett Weiner or Christopher Schreiber LaunchSquad 415-625-8555 insideview@launchsquad.com
Brainshark Achieves 320% ROI in First 6 Months of SalesView Deployment
Brainshark EVP to Share How SalesView Resulted in Significant Revenue and Pipeline Growth at Sales 2.0 Conference in Chicago
| Source: InsideView
SAN FRANCISCO, CA--(Marketwire - September 9, 2009) - InsideView today announced that
Brainshark, Inc., a leader in
on-demand presentations, has successfully deployed SalesView, InsideView's
award-winning sales intelligence solution. David Fitzgerald, executive vice
president of sales, marketing and services for Brainshark, will share
Brainshark's success story at the Sales 2.0 Conference on
Sept. 10 in Chicago. Brainshark has been an InsideView customer since
February 2009 and has achieved more than a 320% return on investment (ROI)
and a 12% increase in pipeline during its first six months of SalesView
deployment.
SalesView discovers sales opportunities across both traditional editorial
sources and social media. It presents this relevant intelligence natively
within CRM and mobile devices to maximize sales team productivity and
accelerate sales cycles -- delivering accurate, relevant and timely
business insights directly to sales reps. Brainshark's decision to deploy
SalesView across its sales and marketing organizations was driven by a
desire to increase sales productivity and marketing campaign effectiveness.
Marketing campaigns benefit from SalesView's robust
list-building and segmentation capabilities, as well as the completeness of
prospect data. SalesView captures this rich intelligence from thousands of
content sources, including traditional data providers such as Thomson
Reuters, Capital IQ, Cortera, Hoovers, D&B, and emerging social media
content like Jigsaw, LinkedIn, Facebook, Twitter, Google Blogs, and more
than 20,000 online news sources. In addition to being the go-to source for
detailed company information, SalesView also helps Brainshark sales reps
call the right prospects at the right time by alerting them to key business
events and relationships that represent real sales opportunities.
Another important factor leading to the enterprise-wide deployment was
SalesView's seamless mash-up with Salesforce.com, the CRM solution
currently in use by Brainshark. The mash-up provides account executives
with real-time access to relevant news alerts, watchlists, competitive
intelligence, and social "buzz" on prospects, as well as relationship
analysis, all within Salesforce.com. The Salesforce.com integration also
led to significant improvements in CRM data quality by enabling both
marketing and sales users to easily and frequently update CRM records with
SalesView's "one-click export" capabilities.
"We use the intelligence that SalesView provides to tailor more timely and
relevant messages to the right people," Fitzgerald said. "The breadth and
depth of the prospect data contained in SalesView -- as well as the
relevance of the alerts around crucial selling opportunities, insights into
key executive connections, and the powerful CRM mash-up -- make SalesView a
highly effective sales and marketing productivity enhancer."
"We're proud to receive such a vote of confidence from Brainshark, who not
only provides its own Sales 2.0 offerings, but also employs progressive
Sales 2.0 solutions in how it grows its business," said Rand Schulman,
chief marketing officer at InsideView. "We're pleased that Brainshark has
already realized strong results from its initial deployment of SalesView,
with measurable impact on its sales and marketing effectiveness."
David Fitzgerald's presentation at the Sales 2.0 Conference will take place
Sept. 10 at 9:30 a.m. CDT, at the Fairmont Hotel, Chicago. Fitzgerald will
also share how he leverages Sales 2.0 technologies to improve prospecting
effectiveness during a Sept. 23 Webinar titled "Prospecting 2.0: Bridging
the Sales and Marketing Chasm," along with co-presenters from The Bridge
Group and Sales and Marketing Management magazine. Click here to register for the webinar.
About Brainshark, Inc.
Brainshark is the leader in on-demand presentations, transforming static
business content into high-impact communications. Delivered via
Software-as-a-Service (SaaS), Brainshark enables audiences to access and
engage with business content when and how they want. More than 1,000
companies -- including a third of the Fortune 100 -- rely on Brainshark
software and services to help sales, marketing, training and HR experts
cost-effectively deliver measurable results to their organizations. For
more information, visit www.brainshark.com.
About InsideView
InsideView is a Sales 2.0 leader, bringing intelligence gained from social
media and traditional editorial sources to the enterprise to increase sales
productivity and velocity. InsideView's award-winning sales intelligence
solution, SalesView, continuously aggregates and analyzes relevant
executive and corporate data from thousands of content sources to uncover
new sales opportunities. SalesView delivers this intelligence natively
within CRMs and mobile devices for optimum usability. The
San Francisco-headquartered company was founded in 2005 and is
venture-backed by Emergence Capital Partners, Rembrandt Venture Partners
and Greenhouse Capital Partners. InsideView's products are used by more
than 15,000 sales professionals and 1,700 companies worldwide, including
Adobe, BMC, CapGemini, IBM, Polycom, and VMWare. InsideView's CRM partners
include Salesforce.com, SugarCRM, NetSuite, Microsoft, and Oracle. For more
information, visit http://www.insideview.com.