STAMFORD, CT--(Marketwire - July 21, 2009) - No7 Protect & Perfect Intense Beauty Serum makes a visible improvement to the skin, reducing the appearance of facial wrinkles when used long term, according to an independent year long clinical study. Boots No7 Protect & Perfect Intense Beauty Serum ($22.99) is available at Target stores nationwide and on Target.com beginning June 24th.

No7 Protect & Perfect Intense Beauty Serum was extensively tested in an independent 12 month trial, six months of which was double blind, funded by Boots. Seventy percent of the volunteers using the product showed a marked improvement in the appearance of photo-aged skin. This study and the revolutionary research is the latest step on Boots journey to provide further independent, compelling proof of the performance of the No7 products, and sets the bar for other beauty companies to test their products rigorously.

"With this research, we have shown a commercially available anti-aging product can actually improve the appearance of facial wrinkles when used in the long-term," said Stewart Long, Boots Skincare Scientific Advisor. "To our knowledge, this is the first time such benefits have been reported for a non-prescription cosmetic 'anti-aging' product. Consumers purchasing cosmetic skincare items can choose from a variety of products, which have only limited published data regarding their efficacy. In undertaking this study, we feel we have answered our customers, and the market, proving that Boots No7 products really can help to improve skin's appearance."

A rich super-intensive formula clinically proven to improve the appearance of deep wrinkles, No7 Protect & Perfect Intense Beauty Serum reduces the appearance of lines and wrinkles. It uses a formula containing retinyl palmitate, antioxidants and firming peptides combined with extract of alfalfa to produce a more intensive wrinkle fighting action.

The results are instantaneous, as people using Boots No7 Protect & Perfect Intense Beauty Serum report an immediate difference and more radiant, softer and smoother skin after initial use. After two weeks skin feels firmer, and after three weeks deep lines and wrinkles are less visible. By four weeks skin is younger looking. Long term, No7 Protect & Perfect Intense Beauty Serum has been independently clinically proven to visibly improve deep lines and wrinkles and the appearance of sun damaged skin.

*No7 Protect & Perfect Intense Beauty Serum is the new name for No7 Refine & Rewind Beauty Serum.

About Boots

Boots is the UK's leading pharmacy-led health and beauty retailer. Boots branded products are available in the US at Target, Target.com, CVS/pharmacy and Shoppers Drug Mart in Canada. First established by Jesse Boot in England in 1849, Boots has been creating and developing leading beauty brands for more than 160 years. Additional information on Boots products can be found by visiting www.boots.com.

About Alliance Boots

Alliance Boots is an international pharmacy-led health and beauty group with two core business activities, pharmacy-led health and beauty retailing, and pharmaceutical wholesaling and distribution. Working in partnership with manufacturers and pharmacists, the Group delivers a range of products and services that help millions of consumers and patients look and feel their best. Formed on 31 July 2006, Alliance Boots is privately owned and employs over 115,000* people. It has a presence in over 20* countries operating over 370* pharmaceutical wholesale distribution centres delivering to over 140,000* pharmacies, doctors, health centres and hospitals. It operates more than 3,200* health and beauty retail stores, of which just under 3,000* have a pharmacy dispensing more than 230 million* items each year.

* Figures stated are as at 31 March 2009, are approximate and include associates and joint ventures.