SOURCE: Real Hip-Hop Network
February 01, 2008 11:12 ET
Billboard Magazine Cover Features Hip-Hop's New CEO
Atonn Muhammad, CEO of The Real Hip-Hop Network (RHN), Speaks Candidly in Billboard on Why He Feels RHN Will Change the Way the World Views Hip-Hop
WASHINGTON, DC--(Marketwire - February 1, 2008) - Atonn Muhammad, Founder and CEO of The Real
Hip-Hop Network (RHN), is featured on the cover of Billboard Magazine's
February 2, 2008 issue. The article focuses on the unique philosophy of
RHN's CEO and how the network is different from other channels by building
a brand of character, intelligence, and social consciousness in today's
tough economic climate.
Mr. Muhammad states, "Gangster-ism, misogyny, and excessive violence have
been the negative images that mainstream media outlets have latched onto to
define hip-hop. I connected with something deeper than money. RHN's goal is
to bring balance and challenge negative stereotypes pervasive in hip-hop.
RHN shows hip-hop's universal appeal and its strength as a global language
for young people of all races, ages, and nationalities. RHN's goal is to
bring the soul and conscience back to hip-hop through better programming
that highlights the music. The music industry is struggling because the
ones who currently run it are not the ones who live it and that is not
real. Artists who compose music with a message are the ones that last.
Marvin Gaye's 'What's Going On,' and Mele Mel's 'The Message' is the kind
of music that defined a generation and a culture with timeless lyrics. The
lyrics make individuals think about their place in the world and how to
change it. Having built RHN with this philosophy at its foundation, we too
can impact lives and change the world." www.rhn.tv
RHN is the network by the people and for the people, with an extensive
original programming line up, in addition to video countdown shows like
"VR-20" hosted by Jason Parker and "Hip-Hop Nation," showcasing
international hip-hop. Shows like "What's Really Cookin" with Chef Roblé,
"The World's Greatest DJ" with Kid Capri, and a movie and entertainment
critique segment called "The Way We See It with Boogie and Billy" are just
a few. As part of their commitment to children, they brought on Kellie
Williams (formerly of "Family Matters") as the Vice President of Children's
programming. The network will also feature shows on business, education,
fitness, celebrity news, and talent competitions. If you don't have RHN in
your local market, demand it from your local satellite provider or cable
operator.
Real Hip-Hop Cares, a RHN charity, gives back to the youth who fuel the
culture. They have also partnered with Kenneth E. Barnes, Sr. MS, the
founder and CEO of ROOT (Reaching Out To Others Together) and the Guns
Aside program, a DC-based charity that evolved into a powerful community
force to address youth violence following the tragic shooting death of the
founder's son. www.realhiphopcares.org, www.rootinc.org