SOURCE: Big Apple Worldwide, Inc.

 

NEW YORK, NY--(Marketwire - July 24, 2008) - Big Apple Worldwide, Inc. (PINKSHEETS: BPWI) is pleased to announce that its wholly owned subsidiary, Big Apple Wallcovering, Inc., continues to expand its portfolio with a new line of wallcovering borders featuring John Deere tractors. Deere & Company ranked among the 100 most reputable global companies in the "Global Pulse 2008" study, which measures the good feeling, trust, and respect that consumers feel toward a company.

The borders feature radiant, colorful images of John Deere tractors, with the Company logo and "Nothing Runs Like a Deere!" slogan, flanked by the classic green and yellow trim. In fiscal 2007, Deere & Company reported revenues of $24.1 billion worldwide, and remains one of the most recognizable lines of products in the world. The borders are part of Big Apple's growing line of popular trademarked wallcovering products.

"The John Deere name creates a wholesome image of Americana, and we are encouraged with the marketing opportunities these products create for us. In addition to our LEGO and Marvel Comic Heroes collection, our rapidly expanding line of iconic images makes Big Apple a destination for customers who want the latest and most unique wallcoverings for the home, school, and workplace," stated Neal Jablon, CEO and President of Big Apple Worldwide, Inc.

To see Big Apple Wallcovering's John Deere borders, please go to the following link: www.bigapplewallcovering.com/?page=results&iid=2&keyword=john+deere.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "No More Books®" kiosks into major retailers across the country. Big Apple Worldwide, Inc.'s subsidiary, Elabrient Surfaces (www.elabrient.com), is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next-generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.