LAS VEGAS, NV--(Marketwire - November 21, 2009) - Beverage Plus Holdings Corporation (PINKSHEETS: CLNP) and FCBBI AG (FRANKFURT: 3FC.de), jointly announce the sponsorship by Beverage Plus and the MC2 Energy Drink of several important motorsport sponsorships this weekend at the Homestead-Miami Speedway.

Appearing in the NASCAR Nationwide Series are MC2 sponsored stock cars No. 84 Dodge driven by Jennifer Jo Cobb, No. 37 Ford driven by Kevin Hamlin, No. 27 Ford driven by Jason Keller, and the No. 01 Chevy driven by Michael Wallace. In addition, MC2 sponsored the No. 05 Dodge driven by Mike Harmon in the Camping World Truck Series this weekend. Beverage Plus was a primary and associate sponsor with these various teams. Among all three NASCAR series races this weekend, this is the only team racing with a female driver. In addition, the Mike Harmon Motorsports team operating the No. 84 car is featuring a woman powered program involving female crew chief, spotter and driver.

Ronald Serota, CEO of Beverage Plus states that, "We have been very active in NASCAR sponsorships over the past two years and have made a tremendous investment in motorsports. We are excited to have Jason, Kevin, Michael and Jennifer on board with us this weekend in sunny Miami-Homestead. The exposure we expect to get both on track and with TV coverage should be quite well worth our investment. We are making significant plans for our 2010 racing programs in the NASCAR series. We have been watching Jennifer Jo Cobb race for quite some time and we are very pleased to have her drive for us this weekend. She did a great job in the practice portion of the NASCAR series race and we are confident she will do an outstanding job qualifying for the race later today. She is one of the most enthusiastic drivers we have ever seen."

Jennifer Jo Cobb states that, "I am thrilled to be racing with the support of the MC2 Energy Drink sponsorship and that I am excited about the prospect of promoting the energy drinks in various markets throughout the United States."

MC2 Energy drink thanks the various team owners who greatly contributed to the performance of the teams this weekend: Baker Curb Racing, Mike Harmon Racing and JD Motorsports and the expertise provided by Mobile Marketing and Wide-Open Sports Marketing, Inc.

Beverage Plus Overview

Beverage Plus is a leading franchise company in the energy drink industry with offices in Zurich, Switzerland and Las Vegas, Nevada, USA. Beverage Plus is the exclusive distributor and holder of the worldwide license for MC2 Energy Drink and 38 other beverages. These include sports drinks, all natural herbal energy drinks, flavored vitamin waters, natural sodas, gourmet colas, MC2 energy mints and a coffee natural energy drink made from liquid coffee produced in Brazil.

For further information please visit the company's website at www.mc2energydrink.com