The "Lob": A Hot New Hair Trend Only to Celebrities
Real Women Have Sought Out the "Lob" and Other Mid-Length Hairstyles for Years
SANTA MONICA, CA--(Marketwire - May 12, 2009) - While the "Lob" (a long bob) is being trumpeted by beauty editors everywhere as the latest in celebrity hairstyle trends, real women have known the advantages of this style for years. "Lob" haircuts like Gwyneth Paltrow's hairstyle may be new to the glitterati, but similar mid-length styles are always popular with the woman on the street.
Online visitors to leading beauty web site BeautyRiot.com seek out mid-length hairstyles more than any other length or cut. Ease and speed of styling, versatility, and a flattering line are top priorities with real women. Medium-length looks, including the "Lob," fit the bill.
The most popular celebrity-inspired hairstyles are all medium-length haircuts. They include newer looks on stars like Kimberly Caldwell and Rihanna, as well as looks from a few years ago on celebrities like Jessica Simpson and Nicole Richie.
Here are the five most sought-after celebrity hairstyles:
1) Nicole Richie's "Lob" from 2007
2) Jessica Simpson's blunt cut with face-framing layers from 2005
3) Kimberly Caldwell's sexy layered bob
4) Ashlee Simpson's incredibly popular chocolate brown shag from 2004
5) Rihanna's high-fashion asymmetrical bob
"Today's woman isn't the slave to fashion that the media might have you believe," said BeautyRiot.com's general manager, Kirsten Lambertsen. "While she may look to the stars for inspiration, it's clear from our audience that she picks and chooses elements from the celebrity realm that work for her in real life. When a look hits that sweet spot, it can stay popular for years."
About BeautyRiot.com
Headquartered in Santa Monica, CA, BeautyRiot.com is a leading celebrity hairstyles and beauty web site providing advice and instruction on how to style hair, apply makeup, and solve beauty problems. Users have access to over 620 free celebrity hairstyles photos. The web site is consistently in the top ten beauty sites as measured by Alexa.com, a leading web site rankings provider (an Amazon.com company). BeautyRiot.com serves over 400,000 unique visitors a month and is a wholly owned property of Total Beauty Media, Inc. In addition to BeautyRiot.com, Total Beauty Media, Inc. operates TotalBeauty.com, home of the largest database of independent, unbiased beauty product reviews for women. TotalBeauty.com features more than 180,000 user-generated reviews spanning more than 40,000 products, including most prestige, mass-market, salon and spa products.
Kirsten Lambertsen
732-945-4700


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