SOURCE: BeautyRiot.com

 
Oct 31, 2007 13:00 ET

Nicole Richie Reigns as Beauty Queen of the Month for November 2007

Mommy-to-Be Most Popular Beauty Muse Among Web Visitors Seeking Hairstyle Inspiration

SAN FRANCISCO, CA--(Marketwire - October 31, 2007) - Nicole Richie continues to inspire young women everywhere when it comes to hair, beauty and fashion. According to BeautyRiot.com, a web site for women seeking solutions to beauty questions, the expectant mom's hairstyle photos were viewed by the site's visitors more than any other celebrity during October 2007. Ms. Richie's various hairstyle and beauty photos are published at the site along with over 60 other popular female celebrities.

Richie, who has had a challenging year in the media and has been keeping a low profile since becoming pregnant, had far and away the most sought after hairstyle among BeautyRiot's October visitors. Jessica Alba, a consistent favorite with BeautyRiot.com audience, came in at second place, and singer/actress/entrepreneur Jessica Simpson took third.

"Nicole Richie has firmly established herself as a modern style icon," said BeautyRiot.com's editor in chief, Kirsten Lambertsen. "While many think of her as strictly a teen favorite, plenty of adult women actually aspire to her look as well. Her hairstyle is sexy but unfussy, and I think that appeals to women who don't have hours to spend doing their hair."

BeautyRiot.com's visitors also viewed the hairstyles of Ashlee Simpson and Jennifer Lopez who came in at fourth and fifth place, respectively. Statistics were gathered from over 500,000 users and nearly five million page views at BeautyRiot.com during October 2007. Visitors to the site can view over 500 photos of celebrity hairstyles worn by over 75 different celebrities.

About BeautyRiot.com

Based in San Francisco, CA, BeautyRiot.com is the leading celebrity hairstyles and beauty site on the Web. Featured stars include Ashlee Simpson, Hilary Duff, Nicole Richie, Eva Longoria, Lindsay Lohan, Jessica Simpson, Jessica Alba, Jennifer Aniston, Britney Spears, the Olsen twins, Jennifer Lopez and many more. The Web site provides advice and instruction on how to apply makeup, style hair, and solve beauty problems. Registered members can use Instant Makeover, BeautyRiot's free virtual makeover program that allows women to see how they would look in their favorite celebrity's hairstyle, as well as try on different makeup colors. The web site is consistently in the top ten beauty sites as measured by Alexa.com, a leading Web site rankings provider (an Amazon.com company). BeautyRiot.com serves approximately 7.5 million pages to over 750,000 unique visitors each month.

Contact:
Kirsten Lambertsen
800-544-9024 Ext. 600