BOISE, ID--(Marketwire - February 10, 2009) - Balihoo, the premier provider of marketing technology and services to franchise organizations, announced today that they will be demonstrating Balihoo Marketer Edition in booth #1509 at the International Franchise Association Annual Convention in San Diego February 14th-17th.

Balihoo Marketer Edition is revolutionizing the way franchisors implement distributed demand-generation efforts by centralizing the management and execution of all local marketing activities. Providing a branded environment, Balihoo streamlines the process by which local franchisees access and customize franchisor-approved creative and launch demand-generation campaigns across all mediums.

The International Franchise Association is the only national trade association that represents all aspects of the franchise community. The theme of their 2009 convention -- "Franchising: Building Local Businesses, One Opportunity at a Time" -- speaks directly to the solution that Balihoo brings to the franchisor/franchisee relationship of enabling local demand-generation.

"Balihoo has continued to gain traction in the franchise community and we're excited to have the opportunity to speak to such a varied collection of potential new customers," said Pete Gombert, CEO of Balihoo. "We are certain that many of the brands will soon be seeing results and enjoying the benefits of our franchise marketing solution such as creative consistency, easy-to-implement marketing activities across all mediums, and increased local demand generation."

Contact Balihoo directly to learn more about Balihoo Marketer Edition or visit them at the IFA convention Manchester Grand Hyatt in San Diego, CA, booth #1509.

About Balihoo

Balihoo (www.balihoo.com), based in Boise, Idaho, is the premier provider of advertising technology and services to franchise organizations. Balihoo's web-based marketing platform is a branded environment that streamlines the process by which franchisees access and customize corporate-approved creative and launch demand-generation campaigns across all mediums.