Axia Group Inc.

PINK SHEETS : AGIJ


Axia Group Inc.

July 30, 2010 12:02 ET

Axia Group (AGIJ) Purchases Collagenna Skin Care Products From Hard to Treat Diseases (HTDS)

FRANKFURT, GERMANY--(Marketwire - July 30, 2010) - Axia Group Inc. (PINK SHEETS:AGIJ) (http://axiacorporation.com/) is pleased to announce the purchase of new subsidiary Collagenna Skin Care Products from Hard to Treat Diseases, Inc. (HTDS).

After completing due diligence on Collagenna, AGIJ was satisfied with the revenues and prospective growth forecasted by the skin products company. HTDS is divesting Collagenna because of internal restructuring, share buyback and legal matters, and in order to focus their portfolio solely on the pharmaceutical industry.

A source close to the company commented that AGIJ is delighted to have acquired Collagenna, a rising star in the skin care and nutraceuticals industry, and that the company expects to enjoy a bright future within AGIJ.

Collagenna Skin Care Products is a natural health products and cosmetics company. Their main products provide anti-aging skin care solutions that visibly repair and rejuvenate on the surface, and from the inside out, by unlocking the beneficial effects of collagen.

The skin care market is growing. In 2007, the industry grew by 4.1% and reached a value of $49.5 billion. Forecasts calculate a market value of $58.2 billion by 2012. Anti-aging products represent 62% of the prestige facial skin care market in 2009, with an estimated worth of $1.2 billion.

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