AutoTradeCenter Canada Ltd. Engages Brisco Capital Partners Corp.

NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR:  AUTOTRADECENTER CANADA LTD.

TSX VENTURE SYMBOL:  ATO

APRIL 1, 2004 - 19:24 ET

AutoTradeCenter Canada Ltd. Engages Brisco Capital
Partners Corp.

LETHBRIDGE, ALBERTA--(CCNMatthews - Apr 1, 2004) - 
AutoTradeCenter Canada Ltd. ("AutoTradeCenter Canada"), 
(ATO-TSX.V) is pleased to announce that it has retained BRISCO 
Capital Partners Corp. ("BRISCO"), a Calgary-based company 
specializing in investor relations and corporate communications, 
to develop and execute an investor relations program for 
AutoTradeCenter Canada to achieve greater exposure within the 
Canadian investment community. 

The founding partners of BRISCO bring 17 years of combined 
experience conducting investor relations programs for a variety 
of Canadian public companies in a broad range of industries. 
BRISCO takes a full-service approach to investor relations and 
provides creative, effective, results-driven investor relations 
programs for Canadian public companies. 

Pursuant to an agreement dated effective March 15, 2004, 
AutoTradeCenter Canada has retained BRISCO to provide investor 
relations services for an eighteen month term, which term may be 
renegotiated and renewed for a further year or for such other 
period as may be mutually agreed upon. In consideration of the 
services to be provided, AutoTradeCenter Canada has agreed to pay 
to BRISCO, subject to the completion of a short form offering 
(the "Offering") and subject to approval of the TSX Venture 
Exchange (the "Exchange"), a monthly retainer of $4,000, plus 
reasonable out of pocket expenses. Until such time as the 
Offering is completed, BRISCO shall receive only $1,000 per 
month, with the balance to accrue and be paid upon the closing of 
the Offering. If such Offering does not occur, then BRISCO shall 
continue to receive only $1,000 per month. Either party can 
terminate this agreement on 30 days written notice. In addition, 
subject to Exchange approval, BRISCO has been granted options to 
purchase 200,000 shares of AutoTradeCenter Canada at an exercise 
price of $0.10 per share. The stock options will vest, and be 
exercisable as to one-third of the shares thereunder, on the 
following dates: September 15, 2004, March 15, 2005 and September 
15, 2005. 

An aggregate of 1,405,000 stock options were also granted to 
employees, directors, and officers of AutoTradeCenter Canada on 
March 15, 2004. Allan Chell, President, Chief Executive Officer 
and a director, was granted an aggregate of 325,000 stock options 
(125,000 of which were granted to him as a director), Bernie 
Knaus, a director, was granted 125,000 stock options and Kathy 
Nagy, Controller and a director, was granted an aggregate of 
225,000 stock options (125,000 of which were granted to her as a 
director). The balance of the options were granted to employees 
and to one consultant. All of such options have been granted in 
accordance with the stock option plan of AutoTradeCenter Canada 
Ltd. The options shall expire on March 15, 2009 and will not be 
exercisable at all until September 15, 2004, and then will be 
exercisable as to one-third of the shares subject to the option 
on each of September 15, 2004, March 15, 2005 and September 15, 
2005 at an exercise price of $0.10 per share. 

AutoTradeCenter Canada provides comprehensive services to 
compliment on-line automobile sales, including transfer of 
ownership, transportation, arbitration and payment processing. 
The Company also has exclusive rights to use cDemo Inc.'s 
Inspection Intelligence technology. This technology enables an 
inspector to capture accurate, rich and complete vehicle data and 
creates 'virtual' vehicles' on-line-at the "touch of a button" 
the information is made available to the AutoTradeCenter Canada 
On-Line Auction. The technology is also designed to provide 
remarketers (manufactures, fleet, lease and rental companies, as 
well as franchise automobile dealers that require self-inspect 
functionality) with "actionable information", enabling them to 
remarket their vehicles electronically while maximizing the value 
of their on-line inventory. 

Statements in this release which describe the Company's 
intentions, expectations or predictions, or which relate to 
matters that are not historical facts are forward-looking 
statements. These forward-looking statements involve known and 
unknown risks and uncertainties which may cause the actual 
results, performances or achievements of the Company to be 
materially different from any future results, performances or 
achievements expressed in or implied by such forward-looking 
statements. The Company may update or revise any forward-looking 
statements, whether as a result of new information, future events 
or changing market and business conditions. 

-30-

FOR FURTHER INFORMATION PLEASE CONTACT:

AutoTradeCenter Canada Ltd.

Allan Chell

President & CEO

(403) 328-4343

Email: allan@globalautolink.com

Website: www.autotradecenter.ca

or

BRISCO Capital Partners Corp.

Kent Britton

President

(403) 262-9888

Email: kent@briscocapital.com

The TSX Venture Exchange has not reviewed and does not accept

responsibility for the adequacy and accuracy of this release.