AutoTradeCenter Canada Ltd. Announces Exclusive License Agreement with cDemo Inc.

NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR:  AUTOTRADECENTER CANADA LTD.

TSX VENTURE SYMBOL:  ATO

MARCH 29, 2004 - 18:49 ET

AutoTradeCenter Canada Ltd. Announces Exclusive License
Agreement with cDemo Inc.

LETHBRIDGE, ALBERTA--(CCNMatthews - Mar 29, 2004) - 
AutoTradeCenter Canada Ltd. (the "Company", "ATC Canada") 
(TSXV-ATO) announces that they have signed an agreement with 
cDemo Inc., whose "Inspection Intelligence" platform provides a 
simple yet powerful set of tools to effectively collect, organize 
and share vehicle inspection information so that buyers and 
sellers are able to communicate more effectively on-line.  

cDemo Inc. is a private Delaware company whose President, Allan 
Chell, is also the CEO and President of AutoTradeCenter Canada 
Ltd; he also sits on the board of directors of both companies. In 
addition, both Allan Chell and Bernie Knaus, another director of 
the Company, are directly and indirectly, significant 
shareholders of cDemo Inc. This transaction was unanimously 
approved by the Board of Directors of the Company, with Allan 
Chell declaring his interest in writing.  

The agreement provides the Company with an exclusive license to 
use cDemo's Inspection Intelligence for the Canadian and United 
States wholesale automobile industry for a term of five years, 
with options to renew. The fair value for this exclusive license 
was determined by the Board of Directors of the Company to be 
$200,000, taking numerous factors into consideration such as the 
marketing to be provided by the Company, the revenue sharing 
provisions and data usage charges over the term of the agreement. 
The purchase price will be paid through the reduction of the 
outstanding debt due from cDemo Inc. to the Company.  

The Inspection Intelligence technology enables the Company to 
standardize the vehicle assessment data collection process. This 
approach ensures that the information collected is consistent, 
accurate, rich and complete-enabling field inspectors to 
electronically collect and process inspection data and images 
simultaneously. At the "touch of a button" -versus the industry 
norm of seven to fifteen processing days-the information is made 
available to the ATC Canada On-Line Auction Platform and 
remarketing clients via a web services management console. The 
console allows the user to audit and/or edit the information, if 
necessary, and to electronically distribute the information to 
multiple remarketing channels. The technology is designed to 
provide remarketers (manufacturers, fleet, lease and rental 
companies, as well as franchise automobile dealers that require 
self-inspect functionality) with 'actionable information', 
enabling them to remarket vehicles electronically while 
maximizing the value of their on-line inventory. 

The Company is enthusiastic about the capability cDemo's 
technology brings to its Actionable Inventory Management ("AIM") 
initiative-a service offering designed for franchised automotive 
dealerships--as well as to its on-line open auction, 
AutoTradeCenter Canada.  


/T/

AutoTradeCenter Canada Ltd.
215 - 32 St. South
Lethbridge, AB T1J 4H7

/T/

Statements in this release which describe the Company's 
intentions, expectations or predictions, or which relate to 
matters that are not historical facts are forward-looking 
statements. These forward-looking statements involve known and 
unknown risks and uncertainties which may cause the actual 
results, performances or achievements of the Company to be 
materially different from any future results, performances or 
achievements expressed in or implied by such forward-looking 
statements. The Company may update or revise any forward-looking 
statements, whether as a result of new information, future events 
or changing market and business conditions.  



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FOR FURTHER INFORMATION PLEASE CONTACT:

AutoTradeCenter Canada Ltd.

Allan Chell

Chief Executive Officer and President

(403) 328-4343

Email: allan@globalautolink.com

The TSX Venture Exchange has not reviewed and does not accept

responsibility for the adequacy and accuracy of this release.