SOURCE: Antenna Software

 

JERSEY CITY, NJ--(Marketwire - January 14, 2009) - Antenna Software, delivering real business mobility to the world's most demanding enterprises, today announced that 3M ESPE Brazil has significantly improved its sales and marketing performance with the AMP SALES™ mobile CRM solution, powered by the Antenna Mobility Platform™ (AMP). A leading provider of dental care products, 3M ESPE Brazil deployed AMP SALES to mobilize its Oracle® CRM On Demand system on HTC TyTN II smartphones, giving dental sales reps the ability to access and update customer and opportunity data from the field. Fully deployed in May 2008, the division has more than doubled the number of new contacts in the system, improved overall data quality, enhanced customer-focused marketing campaigns and increased the number of opportunities closed and won by 34 percent.

"Real-time mobility is an essential part of our CRM strategy," says Júlio C. Menegaldo, business process senior specialist at 3M Brazil and leader of this mobility project. "Antenna's AMP SALES mobile solution has increased the overall effectiveness of the 3M ESPE Brazil sales force by enabling reps to proactively manage their time and accounts more easily, making them better prepared and more informed." João Rezende, 3M ESPE Brazil's business manager, adds, "Without question, this has helped to differentiate our services, fine-tune our marketing campaigns and improve sales."

In May 2008, 3M ESPE Brazil rolled out AMP SALES to its field sales reps, sales managers and support team. Its main objective was to capture accurate and timely customer information in the CRM system while simultaneously making it easier for the sales reps to perform their jobs and deliver results. With AMP SALES on their smartphones, sales reps can now:

--  Respond to customer inquiries faster and access up-to-the-minute
    information -- anytime and anywhere
--  Plan and execute more targeted sales activities
--  Identify emerging opportunities and follow up on them more accurately
--  Maximize selling time and offer a more personalized service to
    customers
--  Monitor and manage the sales cycle from end to end
    

To help ensure a winning implementation, 3M ESPE Brazil took advantage of the Antenna Implementation Methodology (AIM), a compilation of Antenna's accumulated best practices and practical knowledge, including storyboarding, application design and rollout. 3M ESPE Brazil also relied heavily upon its internal, Six Sigma and New System Implementation (NSI) methodologies for the planning and execution of the overall mobility project, which dovetailed with Antenna's implementation process.

"Healthcare companies are under constant pressure to optimize sales force efficiency and effectiveness through better alignment with marketing and more meaningful interactions with customers and prospects," said Anthony Lye, senior vice president at Oracle CRM. "With Oracle CRM On Demand on the Antenna Mobility Platform, 3M ESPE Brazil has shown that mobility can help strengthen its customer relationships and drive superior sales performance."

"In this tight economy, 3M ESPE Brazil is proof positive of how mobility can extend the existing technology investments and compound the returns to the business," said Jim Hemmer, CEO and president at Antenna Software. "We are very pleased with the impressive results this leading healthcare business has demonstrated leveraging Antenna's mobile architecture and we congratulate its continued drive to differentiate itself through mobility."

For more information on Antenna's mobile solutions, powered by the Antenna Mobility Platform, visit www.antennasoftware.com.

Antenna is a Certified Partner in the Oracle PartnerNetwork.

About the Oracle PartnerNetwork

Oracle PartnerNetwork is a global business network of more than 20,000 companies who deliver innovative software solutions based on Oracle software. Through access to Oracle's premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork program provides partners with the resources they need to be successful in today's global economy. Oracle partners are able to offer their customers leading-edge solutions backed by Oracle's position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Certified Partner levels. http://oraclepartnernetwork.oracle.com

About Antenna Software

Antenna Software provides the Antenna Mobility Platform™ (AMP), which enables organizations to design, build, deploy and manage mobile applications quickly and cost-effectively. Delivered as a managed service or on premise, AMP supports multiple enterprise systems and mobile devices from one unified environment. Powered by AMP, Antenna's AMP™ mobile business solutions provide field sales, service and IT support organizations with pre-built, configurable mobile applications that help improve field productivity, customer care and profitability. Having a decade of success with Global 1000 customers, Antenna is recognized by industry experts and leaders for its outstanding commitment to quality and service.

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