SOURCE: AIM TV Group
August 14, 2007 10:00 ET
Another Season, Another Record for AIM TV's "American Latino TV" & "Latination"
The Original in Culture Programs for U.S. Born Latinos Continues Growth Spurt With Largest Distribution to Date!
NEW YORK, NY--(Marketwire - August 14, 2007) - AIM TV GROUP announced today that "AMERICAN
LATINO TV," the original "in culture" English-language TV show for and by
U.S. Latinos, confirmed renewals, along with dozens of new affiliates and
upgraded timeslots climbing to over 102 cities, clearing the way for its
historic sixth season in syndication. The all-time-high distribution for
"American Latino" means the show is available in a record setting 76
million homes (7% higher than the previous season) representing almost 70%
of all TV homes (10.7 million representing 92% of Hispanic homes).
"American Latino TV's" companion show, "LATINATION" also achieved record
distribution as it heads into its fourth season of syndication with
distribution in over 90 markets, representing over 62 million homes (3%
higher than the previous season) representing almost 60% of all TV HHs (9.9
million representing over 86% of Hispanic Homes).
The REAL story for the dynamic duo's distribution in the new season is an
unprecedented number of upgrades in over 40 markets including many top
Hispanic markets. The upgrades include the move in Chicago of both shows to
WPWR-My50 Saturdays at 5PM, improved timeslots and double-runs for both
programs in San Francisco and the move in Denver, to Saturday at 6PM on
KDVR-Fox 31 to name a few.
New markets include the addition of Seattle, WA; Ft. Myers, FL; Greensboro,
SC; Abilene, TX; Norfolk, VA; Springfield, MA; Chico, CA; Des Moines, IA;
Flint, MI; Lincoln-Hastings, NE; Mobile, AL; Columbia, SC, Baton Rouge, LA;
Wilmington, NC and Eureka, CA among others!
"Every year we're encouraged by the enthusiasm for our programs and the
growth of our brands. This year we're even more excited as stations clearly
recognize the powerful, untapped potential represented by U.S. born
Latinos," states Robert G. Rose, CEO of AIM TV Group & Executive Producer.
"For advertisers who've witnessed the growth from one show in 27 cities to
two shows and Specials in over 100 cities, there's clear evidence that our
broadcast distribution platform represents the only way to reach a critical
mass of U.S. born Latinos with video content."
"We're always on the cutting edge of U.S. Latino culture, covering stories
that others don't or won't. This season will be no exception as we up our
game and continue to build on the strong connection with our audience,"
states Renzo Devia, Supervising Producer of the Shows and president of AIM
TV's Maximas Productions.
Both shows begin their respective new seasons the weekend of October 6-7th,
2007 along with the highly anticipated launch of their online video
network, ALTVNetwork.com. Tentative distribution lists can be viewed at:
www.AIMTVGroup.com/altv/season6 and www.AIMTVgroup.com/ln/season4
respectively.