SOURCE: Animax

August 27, 2008 19:12 ET

Animax Launches Kid Koncepts, Creative Conception and Strategic Planning Services for Kids Virtual Worlds

LOS ANGELES, CA--(Marketwire - August 27, 2008) - Animax, a leading provider of virtual worlds and interactive experiences for top kids brands, today announced the launch of KID KONCEPTS, a new strategic innovation division that focuses on bringing established and emerging kids brands into virtual worlds.

KID KONCEPTS leverages Animax's expertise in entertainment and virtual world development, in order to simplify the complexity most brands face with getting into virtual worlds. This includes creative scoping, positioning, core functionality, site differentiation, business model development and financial modeling. Animax helps clients determine the business case, investment and launch plans for entertainment, toy, confection, publishing and other kid-focused brands interested in developing a presence in virtual worlds.

KID KONCEPTS was founded on the success of Animax's work in building kids virtual worlds from the ground up, developing components for existing worlds, and ongoing world maintenance. Currently, Animax has multiple KID KONCEPTS clients with virtual worlds scheduled to launch Q2 & Q3 of 2009.

"We understand how complex and dynamic the kids virtual world market can be. Brands are looking for experts who can help them find their place in the market. Kids brands are increasingly focusing on the ROI -- in addition to creating a story-driven, branded experience. KID KONCEPTS helps brands build a sustainable business case and implementation roadmap for success," said Michael Bellavia, CEO of Animax Entertainment.

Animax has developed a proprietary approach that starts early in the product development lifecycle, working with clients to reshape the physical product to align with the future virtual version and ensure that online and offline play is seamless. Next, Animax assesses the marketplace and then works with the brands to create a vision for the virtual world experience. Finally, Animax conducts a full business analysis to gauge revenue projections and profitability in the short and long term.

"We believe the key to success with kids virtual worlds is to conduct thorough strategic planning and to create truly innovative ways to experience the brand," says Michael.

About Animax

Animax Entertainment, http://www.animaxent.com, is a full-service creative agency that creates fun, character-driven experiences for all screens. Winners of the first Broadband Emmy Award Animax produces virtual worlds, games, animation and other media for leading entertainment studios, toy manufacturers, game studios, and brands. Visit http://www.animaxent.com or email press@animaxent.com.