SAN DIEGO, CA--(Marketwire - May 16, 2011) - Analog Analytics, leading provider of the Bigger Better Deal™ solution for local publishers and broadcasters, today announced it is providing its Bigger Better Deal to local direct mailer, The Monthly Grapevine.
Analog Analytics' Bigger Better Deal white label deals solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal, local publishers offer their own daily deals powered by Analog Analytics' industry-leading software, allowing them to generate immediate consumer-based revenue as well as to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses, while allowing broadcasters and publishers like The Monthly Grapevine to receive revenue before goods or services are delivered.
"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before they deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for The Monthly Grapevine, it is the first accountable advertising solution for small businesses and advertisers."
The Analog Analytics daily deal platform drives The Monthly Grapevine's Bigger Better Deals with a branded solution customized for its markets. The Monthly Grapevine uses their existing sales teams to source great deals from local advertisers to complement a vast array of internet marketing services already being provided to small businesses nationwide. Analog Analytics' traffic analytics and optimization technology drives consumer traffic to the publisher's websites, generating increased conversions and revenue.
"The Monthly Grapevine is thrilled to offer Analog Analytics' Bigger Better Deals to our advertisers," said Karen Spann, CEO, The Monthly Grapevine. "These deals provide enormous value to the consumer, a potential new customer base to our advertisers and a new revenue source for our company."
About Analog Analytics
Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including The Monthly Grapevine, Hearst Corporation, thomsonlocal.com, RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, Journal Register, McClatchy, Local.com, and many more.
For more information, visit http://analoganalytics.com.