SAN DIEGO, CA--(Marketwire - Jun 13, 2011) - Analog Analytics, leading provider of the Bigger Better Deal™ solution for local publishers and broadcasters, today announced it is providing its Bigger Better Deal to Finger Lakes Media (NY) group newspapers The Observer and the Watkins Glen REVIEW&EXPRESS.
Analog Analytics' Bigger Better Deal white label deals solution is a profitable alternative to traditional advertising. With the Bigger Better Deal local publishers offer their own daily deals powered by Analog Analytics' industry leading software, allowing them to generate immediate consumer-based revenue as well as to share deals on Analog Analytics' syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The weekly deal model offers consumers deals from local businesses, while allowing publishers like Finger Lakes Media to develop new revenue sources from both local and regional advertisers.
"With the Bigger Better Deal our clients earn immediate consumer-generated revenue before they deliver products and services," said Ken Kalb, CEO of Analog Analytics. "Not only is this a new source of revenue for Finger Lakes Media, it is the first directly accountable advertising solution for small businesses and advertisers."
The Analog Analytics deal platform helps to monetize Finger Lakes Media products with a branded solution customized for their markets. Finger Lakes Media uses its existing sales team to source great deals from area advertisers and utilizes an array of internet marketing services, including traffic analytics and optimization technology from Analog Analytics to support its product offerings and drive consumer traffic. Analog provides these services to small businesses nationwide, generating increased conversions and revenue.
"We are very pleased with Analog Analytics' Bigger Better Deal," said George Lawson, president and publisher of Finger Lakes Media. "These deals provide enormous value to the consumer, a potential new customer base to our advertisers and a new revenue source for our company. Furthermore, the Analog Analytics' account management team is a valuable asset for media companies to integrate the best practices in the industry for digital, interactive advertising."
About Finger Lakes Media, Inc.
Finger Lakes Media, Inc. is a New York company that publishes newspapers, specialty publications, online editions, a regional visitor's publication along with the new Analog powered internet site iGreatBuys.com
About Analog Analytics
Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal™ solutions for local online publishers, broadcasters, and advertisers. Analog Analytics' massively scalable software platform delivers the interactive coupon and "Deal" solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Finger Lakes Media, Hearst Corporation, thomsonlocal.com, RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, Journal Register, McClatchy, Local.com, and many more.
For more information, visit http://analoganalytics.com.