SOURCE: Amobee Media Systems
September 27, 2010 16:41 ET
Amobee Supports New BlackBerry Advertising Service
Gives App Developers Opportunity to Monetize Apps Through World's Largest Mobile Advertising Platform
SAN FRANCISCO, CA--(Marketwire - September 27, 2010) - Amobee Media Systems, the world's largest mobile advertising platform, today announced support for the new BlackBerry® Advertising Service. The service, announced by RIM today at BlackBerry DevCon, is giving BlackBerry® application developers the opportunity to significantly increase their revenues from advertising.
Amobee sits in the center of the global mobile advertising industry, bringing advertisers, ad networks and developers together in one place. Now BlackBerry developers can access this global marketplace, efficiently matching their apps with the most relevant advertisers from anywhere in the world, maximizing returns for both the developers and the advertisers.
In addition to supporting BlackBerry developers, Amobee already powers mobile advertising for the world's largest mobile operators, publishers, app stores and application developers, and delivers effective ad campaigns through its media agency division, RingRing Media, for numerous Fortune 500 clients.
Zohar Levkovitz, Amobee founder and CEO: "Adding the community of BlackBerry smartphone users to the Amobee Marketplace presents a significant opportunity for advertisers. BlackBerry is one of the most ubiquitous mobile platforms in the world and now its users are highly reachable, creating value for advertisers and developers alike."
"When one says 'premium' in mobile, BlackBerry immediately comes to mind. In creating an open advertising eco-system RIM is fostering the ideal environment to connect advertisers with a sought-after audience of BlackBerry smartphone users that will create unprecedented value for everyone involved, including end users, developers, advertisers, and the handset maker itself," Mr Levkovitz said.
Developers wishing to learn more about the BlackBerry Advertising Service, please visit www.blackberry.com/developers/advertisingservice. Advertisers wishing to target BlackBerry smartphone users please visit http://marketplace.amobee.com. Advertising networks wanting to learn more about how to take advantage of Amobee's global demand, please visit www.amobee.com.
The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.
About Amobee Media Systems
Headquartered in Redwood City, California, Amobee Media Systems is dedicated to advertisers, operators, developers and publishers, allowing advertising in all forms of mobile communication and content. Its platform is the most globally deployed, allowing advertisers to place and manage brand building, direct response and lead generation campaigns that achieve results.
The company enjoys financial backing from some of the biggest names in venture capital: Sequoia Capital, Accel Partners and Globespan Capital, as well as strategic investments from Motorola, Cisco and leading operators Vodafone and Telefónica.