BELLEVUE, WA--(Marketwire - July 1, 2009) - Sound financial insight from a trusted resource isn't easy to come by in today's cloudy financial environment. Even the federal government is proposing the creation of a new Federal Financial Consumer Protection Agency to safeguard the users of financial products and services in a new era of regulatory reform. Now, Efinancial, one of the leading independent providers of free life insurance rate quotes from America's most trusted companies, is enlisting America's Top Financial Bloggers to offer their best insight. During the month of July, Efinancialblog.com will recognize the best of the financial blogosphere.

"Efinancial is committed to providing real financial insights and genuine value to today's cost-conscious consumers," said president Michael Rowell. "That value can come in the form of expert insight from America's Top Financial Bloggers or in a premium cost comparison between America's most trusted insurance companies. We're proud to be a leading independent source for providing valuable information during the month of July when our national independence is observed."

At www.Efinancialblog.com, visitors will be presented with guest blog posts by the editors and writers of what have been recognized by Alexa ranking, Google ranking and other Internet accolades as the best financial blogs today. Each blogger has been asked to answer the question "What is the best way to manage personal or family finances during difficult economic times by making smart financial choices?" "This is the question facing more Americans today and one that engenders a variety of answers and lots of interesting perspectives," said Efinancial's Rowell.

Efinancialblog.com was officially launched at the end of September, 2008. Building on a commitment to openly discuss the most pertinent topics of the day, Efinancialblog serves to inform consumers about ways to protect their family's financial health and well-being, saving money and time by shopping, planning, living and working smarter by making better financial choices for every dollar.